Repetitive ads on streaming platforms: Turning viewers into ‘brand recall experts’ and streaming services into ‘ad annoyance champions’ – it’s a battle of wits and annoyance!
Where the landscape can shift with the wind, one name stands out as a beacon of wisdom and innovation: Scott Schiller. As a seasoned veteran of the media industry, Schiller has been a driving force behind the growth of several prominent media brands. As Executive Vice President at NBCUniversal and Executive Vice President at Glam … Read more
Britvic, the UK-based producer of soft drinks, has announced the appointment of Cindy Tervoort as its new Chief Marketing Officer (CMO) effective from 1st July 2023. Tervoort will be replacing Matt Barwell, who has been with the company for nine years and is stepping down from his role at the end of June. Cindy Tervoort … Read more
The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different angle. To use the 4A Framework, simply choose a topic and then come up with four different angles to approach it. For example, if you’re a financial advisor, you could write about the … Read more
If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming from affiliate marketing programs was fake. Now, in 2022, that number has almost doubled (17%), which means the affiliate industry is expected to lose over $3.4 billion in fraud this year. … Read more
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