Repetitive ads on streaming platforms: Turning viewers into ‘brand recall experts’ and streaming services into ‘ad annoyance champions’ – it’s a battle of wits and annoyance!
Where the landscape can shift with the wind, one name stands out as a beacon of wisdom and innovation: Scott Schiller. As a seasoned veteran of the media industry, Schiller has been a driving force… Schiller’s Showtime: A Media Maverick’s Insights Unveiled
Britvic, the UK-based producer of soft drinks, has announced the appointment of Cindy Tervoort as its new Chief Marketing Officer (CMO) effective from 1st July 2023. Tervoort will be replacing Matt Barwell, who has been… Britvic Hires Cindy Tervoort as Chief Marketing Officer
The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different angle. To use the 4A Framework, simply choose a topic and then come… How to Use the 4A Framework For Marketing Genius
If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming from affiliate marketing programs was fake. Now, in 2022, that number… Affiliate Marketing = Fraud in 2022
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