Recent surveys show that the vast majority of marketing experts agree that most consumer engagement is occurring on mobile apps. In addition, video is widely seen to be the most effective way to interact with potential customers. These two facts, it seems, are what is driving AOL in the year to come. AOL’s Global Chief … Read more
Google has confirmed that the Accelerated Mobile Pages (AMP) will begin showing up in their mobile search results on Wednesday, February 24th. The AMP is a project that Google has backed to help publishers create pages that load quickly on mobile devices. It is an open standard that anyone can use. There isn’t too much … Read more
When marketing to mobile devices it is important to have a good idea of what types of devices are out there. Thanks to the new Consumer Intelligence Research Partners report, we can have an excellent breakdown of the exact models of iPhones in the US. This can be used to help target specific devices with … Read more
The most recent report from Kenshoo on mobile app advertising has just been released, covering the second quarter of 2015. The report has some very impressive numbers that show just how fast this segment of the advertising industry really is. First, application developers and marketers are spending 293% more on Facebook ads in Q2 than … Read more
Recognized as a leading incentive network by affiliates, forums, and trade publications, Adscend Media has been quietly going about their business of making publishers money and sending quality leads to advertisers since 2009. Founded by Fehzan Ali and Jeremy Bash, Adscend is constantly working to make sure that their technology meets the needs of their … Read more
Henry Ford once stated, Wealth, like happiness, is never attained when sought after directly. It comes as a by-product of providing a useful service. Henry was right. Great wealth can be attained by providing exceptional service, and the better service you provide, the more opportunity for wealth. The question is, how do you provide a … Read more
ADOTAS – Mobile signup ad platform Pontiflex launched a self-service feature called AdLeads today. The new service, said Pontiflex CEO and co-founder Zephrin Lasker, is “the next step after Google AdWords — a very analogous situation with us.” According to a release from the company, AdLeads allows businesses to create geotargeted signup campaigns for iPhone, … Read more
Despite in their IPO filings, they mentioned that they had nothing whatsoever planned for mobile monetization, Facebook will be making an announcement on February 29th in NYC that they will indeed be involved in mobile facebook advertising. With over 425 Million of the users accessing Facebook via their mobile device, this is a sure fire … Read more
The Mobile PIN Submit Offers used to be the staple of the mobile industry in CPA Marketing. However, according to insiders, this could be changing very soon. Verizon has instituted a new refund policy that will basically put most PIN submit companies out of business or at least prevent them from using CPA marketing anymore. … Read more
According to Google, it will be changing the way that AdMob handles auction bidding on cost per click ads. The company will start on February 15th change to an AdWords-style platform that will award placements based also on the quality of the advertisement and the other bids. The goal, according to the blog post, is … Read more
According to bieMedia, and online marketing and media company, the QR code will die before it really took off. They are claiming that these codes will actually be replaced by mobile video search, which according to them, is faster and provides a better interactive experience. “QR Codes were introduced as a quick extension to modernize … Read more
According to the Ofcom International Communications Report for 2011, 41% of Internet users access the Internet, via mobile phone. The percentage has nearly tripled over the last three years. With nearly half of the population accessing the Internet, affiliate marketers, who have not mobile-enabled their landing pages and websites, clearly stand at a significant disadvantage … Read more
According to an infographic from Beyond.com, 77 percent of job seekers use mobile job search apps. The use of mobile phones reflects an on-going trend of consumers using mobile devices to conduct activities previously handled by their home computer. The study found that the main reason job seekers like to use their mobile device is … Read more
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