Do you remember this famous meme: “Being a good affiliate manager is as easy as riding a bicycle. Except the bicycle is on fire, you are on fire, everything is on fire because you are in hell.” Joking? No joking. Being a good affiliate manager is a real vocation. You need to be very flexible … Read more
There are already big networks existing in the affiliate marketing industry like Google affiliate network, Rakuten Affiliate Network, Admitad, ShareASale, CJ Affiliate by Conversant, Awin, etc. But what about others? You can find a great deal of different top affiliate networks on the web with their affiliate programs & different payment models, including CPA (cost-per-acquisition), CPL (cost-per-lead), CPS (cost-per-sale), CPC … Read more
$75 Billion is lost per year in ad fraud/waste. We define “lost” as: spent with no possibility of seeing any return. The digital marketing industry is worth $155 Billion annually, and growing fast. With $75 Billion lost, this means that nearly half of that is wasted on fraudsters and extremely low quality media buy platforms. … Read more
Recognized as a leading incentive network by affiliates, forums, and trade publications, Adscend Media has been quietly going about their business of making publishers money and sending quality leads to advertisers since 2009. Founded by Fehzan Ali and Jeremy Bash, Adscend is constantly working to make sure that their technology meets the needs of their … Read more
It is harder than ever for publishers to find the right affiliate network. Networks have been going down left and right, making it hard to know who to trust. There are some key factors that publishers should be looking at to see if a network is a good candidate or not for their business. These … Read more
Performance Marketing Insider has learned that the FTC has alerted at least half-a-dozen networks that they are in the target for possible enforcement actions. These networks have received what are called “civil investigative demands” which have asked networks to provide information about their practices and specific affiliates they are doing business with. According to insiders, … Read more
As an advertiser, you come in contact with a lot of publishers anxious to promote your offer. And if you have ever been to an affiliate marketing conference, you know it can be overwhelming. There are lots of reputable publishers out there of every size and in every vertical. And then there are lots of others who talk a good … Read more
Fraud – we have all experienced it in the real world – but affiliate fraud it is quite rampant in the affiliate world as many of us in the EDU space know all too well. No name dropping here but Google two vowels and the 7th letter of the alphabet and you will know what … Read more
The most successful affiliates think like an advertiser. An affiliate is, in pure terms, an extension of an advertisers marketing arm. That is, the affiliate is supposed to promote the advertisers product in a way that is consistent with the advertisers marketing plan. But what happens in reality for the majority of affiliates is something … Read more
Last week we had a highly publicized article about 10 Women of Affiliate Marketing, and a lot of people came back to me asking to add other women. The purpose of this series is to help promote positive images of women in our industry, especially when our industry unfortunately sometimes pushes negative images. Additionally, there … Read more
Performance Marketing Insider is proud to announce the results of our Top 10 CPA Networks Survey for the Winter 2012. This survey is a continuation of the survey that has been done for almost 10 years, first with ADBUMb then ADOTAS.com. The industry has obviously made some huge changes, and with that every year those … Read more
I’d say the biggest issue with our industry is the horrible amount of brokering that goes on. One network runs an offer from an advertiser, another network gets it, then brokers to another network, which then goes to an affiliate. It’s a practice that needs to stop that a lot of people have spoken out … Read more
Never mind the ebooks and so-called special reports — where are the real inside scoops? Hear the perspective of bloggers who monetize blog content using performance marketing. This is Part 1 of the survey results.
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