If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming from affiliate marketing programs was fake. Now, in 2022, that number has almost doubled (17%), which means the affiliate industry is expected to lose over $3.4 billion in fraud this year. … Read more
There can be no doubt that social media marketing is now an essential part of any successful marketing strategy. With over 2.3 billion people worldwide having social media accounts, it has become a primary venue for brands to connect with their audiences. What is more, social media provides businesses with an unprecedented opportunity to gather … Read more
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