US adults are set to spend more time watching digital video on platforms like Netflix, TikTok, and YouTube than traditional TV for the first time ever, according to a recent forecast by Insider Intelligence. The market tracker predicts that linear TV will account for less than half of daily viewing, falling to under three hours, … Read more
Houston Dynamo Football Club (HDFC) has announced that SJ Luedtke will be joining the team as its new chief marketing officer. Luedtke, who previously served as the vice president of marketing for the NTT IndyCar Series, will oversee media relations, creative content, advertising, retail, youth programs, community engagement and fan development for the Dynamo, Dash, … Read more
A Yahoo spokesperson told CNBC that the company would provide severance packages to domestic employees who had lost their jobs. Yahoo didn’t provide specific details on the size or value of the severance packages. He added that the changes will be beneficial for the profitability of Yahoo and will allow the company to invest more … Read more
Sling TV, the virtual MVPD, just dropped a bomb on the streaming world with the launch of Sling Freestream, a completely free ad-supported streaming TV service that’s different from their pay-TV offering. And, get this, you don’t even need to sign up! Sling Freestream comes loaded with over 210 channels and 41,000 on-demand titles, with … Read more
The year 2022 and 2023 will be remembered as a time of interesting and controversial decisions in the entertainment industry. With the recent merger between Warner Bros and Discovery, there have been numerous changes and headline-making moves that have left many in the industry scratching their heads. One such decision was the initial plan to … Read more
GumGum, a leading global digital advertising platform, has announced a new accreditation from the Media Rating Council (MRC) for its contextual intelligence platform, Verity™. The MRC has granted Verity™ a new accreditation for the measurement of English-language content-level classification and URL reporting through the Verity™ API for Connected TV (CTV). This new accreditation adds to … Read more
President Biden is taking a strong stance against targeted advertising in his upcoming State of the Union address. He plans to call for strict curbs on the collection of personal data, especially sensitive information such as health and geolocation, and place the burden on companies to minimize the amount of information they collect. In his … Read more
Alphabet CEO Sundar Pichai announced the launch of Bard, Google’s new conversational artificial intelligence (AI) service, in a blog post on Monday. The test version of the AI, which is powered by LaMDA, will be available to trusted testers before its public release in the coming weeks. Bard aims to combine the world’s knowledge with … Read more
The Arizona Diamondbacks are making a big play in the advertising game. The Major League Baseball (MLB) team recently announced a multi-year deal with Avnet, an electronics components distributor headquartered in Phoenix, to feature their logo on the team’s jerseys. The agreement makes the Diamondbacks the third MLB team to sell advertising space on their … Read more
The advertising recession that hit many tech giants and media companies in the fourth quarter of 2022 has created concerns in the industry, with many giants reporting a decline in their advertising revenue. However, some experts are optimistic that the Hispanic advertising sector may be shielded against this trend. The U.S. Hispanic market is the … Read more
The UK’s Financial Conduct Authority (FCA) has issued a warning to all cryptocurrency businesses operating in the country, reminding them to be ready for a significant change in advertising rules. The FCA has stated that company officials who violate the new regulations could face up to two years in prison. The new rules are expected … Read more
The National Enquirer, the publication known for its scandals, is about to have new owners. VVIP Ventures, a joint venture between Vinco Ventures, a digital media and content technologies holding company, and ICON Publishing, is acquiring the Enquirer from a360 Media in an all-cash deal worth nearly $100 million. The acquisition includes all print and … Read more
The future of the internet is here, and it’s called the metaverse. In this concept, people will be represented by 3D avatars in their online lives. The metaverse is a virtual world that is not yet fully realized, but it’s gaining traction and Interpol is taking notice. The global police agency has built its own … Read more
Alphabet Inc., the parent company of Google, announced its Q4 2022 revenue of $76.05 billion on Thursday, a 1% YoY increase but $440 million lower than analysts’ projections. The full-year 2022 revenue came in at $283 billion, a 10% increase from the previous year. Ruth Porat, Alphabet and Google’s CFO, stated that the company is … Read more
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