Mercedes-Benz is going to try something new. They want to make their electric cars look like they’re racing around the stadium during a college football game, and they’re enlisting Disney, Merkley+Partners, The Famous Group, and ESPN to help make it happen. It’s going to be the first time that mixed reality technology has been used … Read more
Chipotle Mexican Grill is launching a Snapchat lens to encourage people to maintain healthy habits, and it will reward those who participate with free guac. “We created seven new Lifestyle Bowls that embrace Gen Z and Millennials’ modern interpretation of wellbeing,” says Chris Brandt, Chief Marketing Officer, Chipotle. “We’re making new year’s resolutions fun by … Read more
For years the dream of a persistent virtual world has been touted as a unique future form of human experience. Since Facebook rebranded to Meta and doubled down on early billion-dollar investments into virtual reality, such as headset manufacturer Oculus, has the vision been hyped as a unique future form of human experience. The economic … Read more
As any fashionista knows, luxury brands are always one step ahead of the competition. They have to be, to maintain their high-end image. So, what can we expect from luxury brands in 2022? Luxury goods are all about branding. It’s not just enough to have a well-made product – it also has to look … Read more
One of the big misconceptions about #web3 and #nfts for brands are the risks due to #cryptocurrency. In the current environment, that’s a fair concern. Here is what marketers need to know how to navigate the environment to successsfully meet this demand, and monetize the #metaverse: 1. Blockchain is different from digital currency. Digital currency … Read more
The creator economy is booming, with more and more people turning to creative pursuits to express themselves and make a living. Creative consumers are also the lifeblood of virtual worlds. In the 1990s, Ultima Online was one of the first fantasy virtual worlds. Its most engaged players—those who had a stake in how well their characters … Read more
Over the past few years, gamification has become a buzzword in the advertising industry. Gamification is the process of applying game design elements and mechanics to non-gaming contexts to encourage user engagement. Due to its effectiveness at engaging users, companies have started adopting this approach with other products and services including healthcare, education and financial … Read more
The metaverse is an ever-growing collection of digital worlds that can be accessed through virtual reality, augmented reality and other forms. The metaverse is a new way for brands to reach consumers and engage with them in a new way. As the industry evolves, we will continue to see more and more brands creating their … Read more
In 1992, Neal Stephenson wrote a science fiction novel called Snow Crash, in which he described a fully-fledged virtual world called the Metaverse. In the Metaverse, people could interact with each other and conduct all aspects of their lives virtually, including business and commerce. The concept of a shared virtual space where people can interact … Read more
Europol’s Innovation Lab has published a new report, entitled Policing in the metaverse: what law enforcement needs to know. The report provides a detailed overview of the potential for criminal activities within the metaverse, alongside the opportunities and best practices of building police presence online. Just as with the early years of the internet, the … Read more
On Monday, Platformer’s Casey Newton detailed Zuck’s struggles to get employee buy-in on the metaverse. In one survey, only 58% of Meta employees said they understood the company’s metaverse strategy. Meta leadership recently complained to managers that employees aren’t using the company’s Horizon VR platform enough. One issue, Newton poses, is that the company’s metaverse … Read more
Decentraland Claims 8,000 Daily Active Users, Working to Widen Tracking Decentraland, a Web3 “metaverse” built on selling 90,000 plots of virtual land, claims to have around 8,000 daily active users after an article claimed that it had less than 40. The company is now working with DappRadar to widen its tracking to include additional smart … Read more
In June 2021, when Bitcoin was trading at $35,585, CNN rolled out an NFT project called Vault by CNN. The goal of the project was to allow people to bid on and “own” notable moments from the CNN TV archives. However, 16 months later, with Bitcoin trading at $19,125, CNN is under new management and … Read more
With a recession on the horizon, brands are not pulling back on their metaverse-marketing spending — but few of them seem to agree about what exactly it is. “Most brands have no idea what’s going on at all,” said Lewis Smithingham, svp of innovation at Media.Monks. “Which is great — that’s what we’re here for.” … Read more
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