As part of trying to expand our coverage of new parts of the industry, Performance Marketing Insider started a series of interviews with content unlocking companies. Please note, at first I questioned the entire Content Unlocking industry, but have begun to realize the benefits and that there are legit uses for the methods. This incentive … Read more
It seems that everyone and anyone is making a CPA Network right now. As soon as you turn around, some affiliate has signed up to HasOffers, and has CPABizOffers, AffCPAFarts, YehawCPA or some other stupid name that they figured out. While I commend anyone who wants to get into business for them, the very fact … Read more
Marketers do it. Every marketer I’ve known does it. I’m referring to the never-ending sale. You’ve got your sale and then you have your up-sale but you can’t forget your cross-sale, down-sale, and…well you get it. It’s not that I’m knocking the idea of maximizing customer value as quickly as possible. As long as everything … Read more
In my experience lead generation on the Internet can be summed up in one word, that word being garbage. Now before my meaning is mistaken let me be clear. Without validation in place on either the producer or the recipient’s side online leads tend to include way too much fake or incorrect information. Though it … Read more
I recently read about an incident during the American Revolution involving a British Captain, Patrick Ferguson and our most revered General and first President, George Washington. Ferguson, the inventor of the breech loading rifle, had in his sights General Washington, alone except for one other horseman, but chose not to fire on him when he … Read more
Despite all the conversations about what Google is looking for when indexing pages, there is still one thing that they are completely focusing on: incoming links from other sites. In fact, from what I’ve seen in my own personal SEO studies, incoming links is still one of the main factors that determine the rank for … Read more
ADOTAS – Considered a major privacy violation since a University of California, San Diego study publicized the practice last year, history sniffing or stealing refers to computer code embedded in tracking beacons that reads links on a page to get clues into browser history. You know the drill: pink means you’ve visited before, blue means you haven’t. … Read more
My company is focused on generating consumer leads on the Internet. My typical client is a company selling their services or products through a call center. If my explanation seems elementary it’s just a consequence of trying to explain to family members, friends, and perfect strangers what I do for a living. I often consider … Read more
Zuck said it best, “By giving people the power to share, we’re making the world more transparent.” Pardon me for saying it, but I know you’re thinking it – how can we monetize the simple idea of online sharing? Sharing Versus Selling As the wedding bells ring and search and social tie the knot, there … Read more
Perhaps one of the least used technologies in the Affiliate and Performance Marketing game is behavior & re-targeting. Outside of the brand side of the industry, there are very few people who talk about behavior targeting, and its not always understood by the industry in general. Perhaps one of the reasons is that not a … Read more
Many online marketers are looking to take their businesses to the next level by seeking outside investments. However, pending legislation in many states – especially California – has venture capitalists, angel investors, institutional lenders and potential merger partners concerned about putting money into companies that might be legally constricted from reaching their potential and their … Read more
It seems to me that so many PPC “experts” are promoting one certain method of how to make money on PPC. On top of that, if you know me, I’m exceedingly pissed about all the “experts” who charge $7,500 for attending some seminar where they rehash all the stuff they’ve stolen from DigitalPoint and WarriorForum. … Read more
Ever since the FTC started kicking ass and taking names, some affiliates have been left with egg on their face. For those who haven’t sold their souls and actually kept their sites compliant with the new FTC regulations, you can rejoice in the fact that the CPA industry is thriving, and dating offers are hotter … Read more
Zuck said it best, “By giving people the power to share, we’re making the world more transparent.” Pardon me for saying it, but I know you’re thinking it – how can we monetize the simple idea of online sharing? Sharing Versus Selling As the wedding bells ring and search and social tie the knot, there … Read more
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