Founded in 2002, Clickbooth is a veteran in the online marketing space, celebrating their 10th Anniversary this year. Clickbooth is frequently ranked the #1 CPA network and last year added a CPC Marketplace to it’s business offerings. By focusing on long term partnerships Clickbooth has consistently delivered a better consumer experience, wider variety of offers … Read more
According to ComScore, Pinterest, the photo social networking site has already hit over 10M unique visitors per month, which puts it as the fastest growing site every to hit this milestone. Another interesting number is that Pinterest has become extremely addictive with the average user spending 98 minutes per month on the site. This means … Read more
Despite all the technology and fraud protection tools, scammers are still finding ways to use bots to defraud lead generation companies. However, CATCHA which means “Completely Automatd Public Turing test to tell Computers and Humans Apart” turns out to be a really, really annoying method that actually hurts conversions. According to a study at Stanford … Read more
In the never ending drama that occurs with many of the CPA Networks, accusations of illegal hacking has arisen. As per an email sent by Yousif Yalda, the owner of Profit King Media, his AIM account has been hacked and someone has been sending out AIMs that his company is out of business. According to … Read more
The FTC has reached a settlement with several floggers who were charged by the FTC with creating fake news sites to promote Acai Berry products. This is one of a long line of lawsuits the FTC has taken against floggers, taking away their profits and forcing them to stop deceptive marketing. All the sites promised … Read more
This year LeadsCon will be in Las Vegas, February 28-29th, at the Mirage Hotel and Casino. LeadsCon has become the premiere conference about the lead generation industry and focused completely on the increasing the effectiveness of everyone campaigns. It is essential that anyone who is involved in the industry attend this event, and learn about … Read more
Zynga has started a new program, currently in Beta, that will allow players of Citybville to refill their energy bar by interacting with advertisers. Called Reward Advertising, this incentivzed based system already has signed up Coca-Cola, Mastercard and 20th century Fox’s Film “What’s Your Number.” The ads will only run when players are low on … Read more
Would like to let everyone know, Incentivize, Inc. has arrived. As all of you are well aware, ours is an industry which continues to evolve. So too is this new incent platform within TheWay Holdings, LLC. suite of companies. I introduce this company with some familiarity, as Incentivizes’ big brother CPAWay, Inc. has been a … Read more
Recently launched CPA Network, BlackTie Network owned by Josh Todd and Michael Guida, both former employees of GetAds has been sued by GetAds. According to an employee at GetAds, who was not authorized to speak for the company, both Todd and Guida, left GetAds within the last year and are accused of illegally taking confidential … Read more
I’ve always said that companies are hiring way too many people to manage online advertising and that frankly, that media buyer are just lazy and many are a complete waste of money. Agreeing with me, the CEO of Procter & Gamble, the mega-brand company that owns, among other thigns, Old Sice, has decided to lay … Read more
This past week, Facebook along with the Washington State Attorney general, sued Adscend Media claiming that they were defacto spamming Facebook with “likes.” This is a curious extension of the CAN-SPAM laws, because it claims that likes, even when generated by other users, are somehow regulated by CAN-SPAM. Adscend Media, however has responded that they … Read more
According to bieMedia, and online marketing and media company, the QR code will die before it really took off. They are claiming that these codes will actually be replaced by mobile video search, which according to them, is faster and provides a better interactive experience. “QR Codes were introduced as a quick extension to modernize … Read more
Digital advertising company CPX Interactive today announced the first in a series of new product launches set for early 2012, CPX IP (Cookie-Free) Targeting. CPX will leverage its unparalleled online reach and a previously announced partnership with predictive data solutions company Semcasting to create a powerful new offering that plugs seamlessly into its own proprietary … Read more
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