On October 3, 2023, Google released an announcement entitled “New Gmail protections for a safer, less spammy inbox.” By February 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscription and stay under a reported spam threshold. “…[T]oday, we’re introducing new requirements for bulk senders — those who send more than … Read more
We’ve seen many things: rogue ads, accidental viral campaigns, and the occasional hard-rock hamster video (don’t ask). But every now and then, something comes along that truly makes us sit up – and not always for the right reasons. Enter Juniper Research and their recent ad fraud report. Research 101: Always share your methodology. It’s … Read more
In a world where your toaster might soon ask about your emotional state, it’s worth pondering if AI marketing is the future’s brave new frontier or just another tech mirage. Let’s cut the tech jargon: AI is changing the game for marketers. Today, we’ll embark on a journey into the labyrinth of AI marketing, brushing … Read more
The age of streaming dawned with a promise, a vision of a horizon where content was king, and viewers were no longer shackled by the constraints of traditional cable. But as the years have rolled on, those early promises seem to have evaporated, much like morning mist under the blazing sun. Today, we stand at … Read more
The digital soundscape of podcasts has experienced exponential growth. Millions worldwide tune in every day, taking solace in the intimate embrace of a podcast’s comforting audio. Like any influential medium, podcasts have piqued the interest of advertisers and with that, an influx of capital. But this golden age for podcasts, with its rapid expansion and … Read more
In a world awash with tech jargon and gadgets that promise to revolutionize our mundane lives, nothing quite captures the imagination as much as “Artificial Intelligence.” Adtech, ever the flashy showman of the digital realm, seems to have adopted the term with an eagerness that would make a magpie jealous. However, like that overeager magpie, … Read more
In November 2019, the Federal Trade Commission filed a lawsuit against direct selling wellness company Neora, LLC (f/k/a Nerium International, LLC) and its Chief Executive Officer alleging that the company operates as an illegal pyramid scheme and falsely promises recruits they will achieve financial independence if they join the scheme. The lawsuit also alleges that … Read more
Ah, the digital age – a world where you can have 500 friends yet be terribly alone, and where advertisers think they’re omnipresent until they realize 70% of their audience is in the digital witness protection program. But in an age of hyper-targeted advertising, there’s a plot twist worthy of a classic film noir. The … Read more
In the ever-changing realm of marketing and consumer packaged goods (CPG), one thing stands clear: adaptability is paramount. As consumers continue to engage with brands across a multitude of touchpoints, marketers are faced with the formidable task of distinguishing themselves in an increasingly crowded media landscape. To succeed in this endeavor, they must deploy omnichannel … Read more
Here me out: I know why ad fraud is so pervasive, and how to stop it. Now, the concealed adversary, known as Ad Fraud, operates in the shadows, relentlessly draining the financial lifeblood of marketers and advertisers who navigate the complex territories of major platforms like Meta and Google. But this doesn’t have to be. … Read more
In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent shockwaves rippling through the industry. It’s a move that’s ignited more debates than a late-night political talk show. The burning question on everyone’s mind: Has Infillion just pulled off a brilliant coup or … Read more
In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night. As we grapple with this technological marvel, we’re often led astray by the myths that surround it, obscuring its true potential and capabilities. It’s high time we cast a discerning eye on these myths, unraveled them, and discovered … Read more
If you’re anything like me, it’s all too tempting to get caught up in the glitzy allure of cutting-edge software and groundbreaking products. Adtech companies, often driven by an unwavering belief in their innovative solutions as the ultimate game-changers, have been swept away by the irresistible current of technology. Yet, a recent, enlightening dialogue among … Read more
There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds. It’s a war that brands are waging on the virtual battleground of Fortnite, the colossus of gaming that has captivated millions of fans across the globe. In this article, I reveal the … Read more