If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and turning every play into a checkmate. As the Global Head of Wolt Ads, she’s not just playing the game; she’s rewriting the rules, and frankly, the competition doesn’t stand a chance. Wolt started as a Finnish … Read more
The FTC just dropped the hammer on one of the most obnoxious practices in the world of online marketing: fake endorsements. It’s about time, too, because if there’s one thing consumers don’t need more of, it’s getting bamboozled by bogus reviews and celebrity testimonials that have about as much credibility as a late-night infomercial. So … Read more
Ever heard of someone transforming from a tech-averse marketer to an AI trailblazer? Meet Naama Manova Twito, the co-founder of the world’s first fully autonomous AI marketing team. Fasten your seatbelts, folks; this isn’t your typical startup saga. We’re talking about a journey filled with kicking, screaming, and eventually hugging the tech beast. First up, … Read more
Hold onto your hats, folks, because the AI hype train is barreling toward what looks like a brick wall. Investors are sweating bullets, wondering if they’ve thrown billions into the next big thing or the next big flop. The whispers in Silicon Valley are getting louder: Is this the second coming of the dot-com crash? … Read more
Guess What? Frank Casale, the grandmaster of outsourcing, has just unveiled his latest white paper, “The Call Center of the Future,” and it’s as if he’s inviting us to a dystopian amusement park where the rides are run by robots. No, seriously. Imagine your friendly neighborhood call center, but instead of humans, it’s packed with … Read more
When life hands you lemons, you might make lemonade—but if you’re Michael Cammarata, you turn those lemons into a lemonade empire that’s both sustainable and tech-savvy. Welcome to another episode of “The Adotat Show,” where host Pesach Lattin isn’t just stirring the pot; he’s reinventing it. Today, we dive into the world of a man … Read more
As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or demolish—traditional marketing agencies. It’s high time for the ad world to face the music: AI isn’t just knocking at the door; it’s kicking it down. But fear not, agency mavens, this isn’t a eulogy—it’s a battle … Read more
Today AI stands like a monolith. Not just as a technological achievement, but as a beacon for what our future holds. No longer is AI just a buzzword; it’s intertwined with our everyday existence, particularly in the world of business and marketing. The crescendo of the digital age is echoed by businesses and their marketing … Read more
In a world awash with tech jargon and gadgets that promise to revolutionize our mundane lives, nothing quite captures the imagination as much as “Artificial Intelligence.” Adtech, ever the flashy showman of the digital realm, seems to have adopted the term with an eagerness that would make a magpie jealous. However, like that overeager magpie, … Read more
In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night. As we grapple with this technological marvel, we’re often led astray by the myths that surround it, obscuring its true potential and capabilities. It’s high time we cast a discerning eye on these myths, unraveled them, and discovered … Read more
Within the expansive and constantly shifting domain of the internet, where innovation and prospects intricately intermingle, an emerging malevolent surge of exploitation has surfaced, driven by the deceitful mastery of artificial intelligence. The advent of large language models like ChatGPT has brought forth unprecedented potential for creativity and progress, but lurking in the shadows are … Read more
Bill Gates, a name synonymous with tech visionaries, has often been a harbinger of technological transformations. His prophetic vision of a personal AI, reminiscent of the AI butlers found in science fiction, is finally on the horizon. This impending future, poised to revolutionize the landscape of SEO and e-commerce, beckons marketers and creators to reimagine … Read more
AI has become a transformative force in various industries, and Adtech is no exception. With the potential to revolutionize advertising, AI holds the promise of enhancing targeting, personalization, and efficiency. In this comprehensive article, we delve into the various aspects of AI and its implications for Adtech, exploring its different types, current applications, and the … Read more
In the fiercely competitive retail landscape, the emergence of media network platforms has become a prominent trend, with giants like Walmart and Target expanding their reach through innovative advertising strategies. These platforms, known as Retail Media Networks (RMNs), are revolutionizing the way retailers and suppliers connect with consumers, leveraging data-driven insights to deliver personalized marketing … Read more
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