Welcome to the front row seat of a masterclass in ad tech evangelism led by none other than David Pollet, CEO of Incremental. He swung by The ADOTAT Show to spill the real tea on incrementality, not just as a buzzword but as the cornerstone of modern advertising. Brace yourself for a ride through the … Read more
We’re diving headfirst into the madcap world of Zack Rosenberg, the maestro behind Qortex, the ad-tech powerhouse shaking up the industry faster than a Kardashian divorce. If you’re here for a polite, run-of-the-mill tech story, this isn’t it. This is the no-holds-barred, uncensored tour of how a sports fanatic turned AI wizard is rewriting the … Read more
Ladies and gentlemen, grab your popcorn, because X (formerly Twitter) is back with some eye-popping claims about its video content. They’re shouting from the rooftops that they’re racking up 8 billion video views per day. Yep, you heard that right—8 billion, with a ‘B’. And just to spice things up, they’re flaunting a 35% increase … Read more
The Trade Desk, the darling of the demand-side platform (DSP) universe, has just unveiled its list of the top 100 premium publishers across the open internet. This list spans TV, web, and audio publishers globally, and it’s making waves in the ad tech community. But what’s the real scoop behind this curated list of digital … Read more
Elon Musk, ever the showman, has once again seized the spotlight, blending his apocalyptic AI prophecies with a desperate plea to win back advertisers at the Cannes Lions Festival. Imagine this: Musk, the tech world’s most notorious provocateur, standing before a crowd of industry bigwigs, dropping truth bombs about AI-induced doom and the moral imperatives … Read more
Ah, Reddit. The digital playground where everyone from knitting grandmas to conspiracy theorists gathers to bicker about everything under the sun. But hold on to your socks, because Reddit is putting on its big boy pants and saying, “Hey advertisers, look at me!” Yes, you read that right. Reddit, the social media mosh pit, is … Read more
Streaming ads still suck. Like a swarm of mosquitos at a summer BBQ, they’re relentless, annoying, and utterly out of place. We’ve been promised this seamless, futuristic experience with Connected TV, yet here we are, stuck in the past with clunky, uninspired ads that feel like they’re being lobbed at us by a catapult. You’d … Read more
Dominick Miserandino, a name synonymous with digital strategy, is the guy you want on your side when navigating the ever-shifting sands of the internet. Since the 90s, he’s been a digital cowboy, riding the waves from dial-up days to the high-speed, AI-driven world we live in now. Pesach Lattin got him to spill the beans on … Read more
Welcome to the latest installment of “Ad Tech’s Dirty Laundry,” where we expose the industry’s unsavory secrets like they’re yesterday’s gym socks. Today, we’re diving into the seedy underbelly of programmatic advertising with a tale juicier than a prime-time scandal: Colossus SSP and their alleged ID spoofing shenanigans. The Lowdown: What’s ID Spoofing, Anyway? For … Read more
Welcome to the wild world of adtech, where the middlemen – those those highway robbers, money-grubbing gatekeepers, and digital parasite – have reigned supreme for years. They’ve siphoned ad revenue from publishers and lined their own pockets with grand promises of digital marketing miracles. What did they actually deliver? Bot-driven ad impressions, rock-bottom CPM prices … Read more
Ladies and gents, gather around and let me introduce you to the enigma that is Joe Zappa, the Adtech Marketing Whisperer. Now, before you roll your eyes and mutter, “Oh great, another so-called expert,” let me clarify something: Joe isn’t one of the bullshitters. He’s not the tech guru who can recite every line of … Read more
Adtech is a confusing maze, and let’s not kid ourselves—it’s a veritable circus out there. Even the so-called top experts often seem like they’re just throwing jargon at the wall to see what sticks. Take the Colossus Mess, for instance: a prime example of industry veterans floundering like fish out of water. They claim to … Read more
Alright, gather ‘round, because we’re about to unravel the enigma that is the fediverse. Picture this: According to my friends at Digiday, the Verge and 404 Media are diving into the fediverse to take control of their referral traffic and juice up their onsite engagement. They’re cooking up new features that let them blast their … Read more
If you haven’t heard the buzz about Colossus and Adalytics, you’ve likely been hiding under a rock—or perhaps just been too busy doom-scrolling to notice. This soap opera of the ad tech world, where accusations fly, reputations are at stake, and Augustine Fou just dropped a plot twist that would make any telenovela proud, is … Read more