We conclude our series of interview on Content Locking with the CEO of perhaps the most well-known of the content locking companies, CPALead. They have been in the industry the longest and are almost always refereed to in any conversation about the topic. Peter Tarr, the impending CEO CEO of CPALead joined recently this year, and … Read more
1. Use a person’s name in the from line as opposed to a companies By using a person’s name instead of a company’s name or generic name like “sales” in the from line you should expect 25%-35% better results. People want to deal with people so it makes sense that email recipients will be more … Read more
The felony conspiracy to commit wire fraud charge was against Christopher Kennedy, who faces a maximum 5-year prison term, centers around his website the authorities claim he owns called saucekit. The now-defunct site lets nefarious website owners purchase his cookie-stuffing code to unwittingly dupe eBay to pay those site owners thousands of dollars in advertising … Read more
ADOTAS – According to both the Wall Street Journal and the New York Times, who had spoken with insiders who weren’t authorized yet to speak on the record about the project, Google is working on a service that, for a fee, will ship and deliver products within a day after they’re ordered. Not a lot … Read more
This week Google announced additions to new algorithm changes they began implementing last month. While the search giant makes around 500 small adjustments and tweaks every year, since November 14 they have made several major improvements: Originality Throughout 2011, Google has made major revisions to week their search results of low quality content that duplicates … Read more
WordPress.com recently announced the launch of WordAds, a display ads initiative that will cut bloggers in on a percentage of revenue. The program is similar in many ways to the highly successful Adsense program from Google. WordPress advertising executive Jon Burke explained that WordAds is specifically designed to offer bloggers an alternative to Adsense, stating, … Read more
Federal authorities in the U.S. have begun another crackdown of counterfeit and piracy websites. Over100 domain names have been seized by the government. The domains are part of the resurrection of Operation in Our Sites, a domain seizing operation developed to curb online piracy and counterfeit operations. According to TorrentFreak.com, in 2010 the Department of … Read more
PPC crowdsourcing firm Trada has released a Facebook version of its advertising marketplace. Trada, founded in September of 2008 in Boulder , Colorado, originated the PPC crowdsourcing concept for Google Adwords. The company will use a similar model to help advertisers target and optimize campaigns on the world’s largest social network. Trada’s thousands of ad … Read more
Performance Marketing Insider has learned that both the FTC and the State of Connecticut have launched actions against LeanSpa and Nutraslim, owned and operated by Boris Mizhen of Connecticut. The actions accuse Mr. Mizen through his companies of taking over $25M from consumers through the use of Flogs and fake news sites to promote their … Read more
Perhaps one of the least talked about reasons for poor SEO and a dwindling page rank is the speed of the website. With with famous Google Panda update and the updates since, speed of the site has become more important than before. Additionally, if you are a marketer, it is important that you site load … Read more
If you haven’t seen the famous NPR-inspired SNL Skit, where Alec Baldwin describes the origin of rum-tined, malt ball filled treats that are called “Schweddy Balls”, you are probably in the minority now. Most recently Ben & Jerry’s took the name and has created an inspired flavor based on the skit, Schweddy Balls. While I’m … Read more
If you are an affiliate or marketer, this is the one FTC article you must read on how FTC Rules are Affecting the Industry. Excerpt: The FTC clearly considers everyone in the stream liable for claims that they knew or should have known to be false and unsubstantiated. This includes networks. The lack of any … Read more
As Google starts to integrate more and more of its other functions into their search, I decided to take a quick look at Google Places. I’m curious if you could use Google places to drive more traffic to websites for lead generation or other CPA. I already read about locksmiths online who are basically reselling … Read more
Everyone who is everyone is trying to sell you a secret to Facebook advertising. As part of our continued dedication to providing you free information about the marketing space, we’ve done some research into advanced techniques on Facebook targeting. Facebook has even promoted the “hacking culture” and recommended that brands do so, and based on … Read more