The Federal Trade Commission will host a day-long public workshop to consider the need for new guidance for online advertisers about making disclosures required under FTC law. The guidance will address technological advancements and marketing developments that have emerged since the FTC first issued its online advertising disclosure guidelines known as “Dot Com Disclosures” 12 years ago. … Read more
If you’ve been awake this past year, you can’t help pay attention to Eli Aloisi. Originally a super-affiliate and popular blogger, he recently opened AboveAllOffers, a CPA Affiliate Network based out of Oregon, that pushes itself as being a totally different type of network, with a totally different type of staff. If you have the … Read more
On February 24, 2012 in the matter of Balsam v. Trancos, Inc., the California Court of Appeal held that: (1) commercial e-mail header information that uses a sender domain name that neither identifies the actual sender on its face, nor is readily traceable to the sender, constitutes misrepresentation in violation of California’s Anti-Spam Act; and … Read more
Last week we had a highly publicized article about 10 Women of Affiliate Marketing, and a lot of people came back to me asking to add other women. The purpose of this series is to help promote positive images of women in our industry, especially when our industry unfortunately sometimes pushes negative images. Additionally, there … Read more
I’ve been fortunate to have known Arikka Greene for a while and have a lot of great conversations with her about the industry, life in general and more importantly what’s good to eat in France. She’s a charming, delightful young lady who definitely knows her stuff. When she told me she was taking a job … Read more
Twitter is turning out to be one of most useful social tools for online marketers. Regardless of what niche you’re targeting, you should leverage Twitter to the maximum to stay ahead of your competition. Besides driving direct traffic to your main website or blog, you should also try to get as much exposure as you … Read more
In a letter to customers, Digital River’s CEO has responded to the issues that DirectTrack faced this week. Of course, since they could face possible legal actions and more obviously, loss of all their customer base, they did not address what happened. Full text of letter is below. As CEO of Digital River, I want … Read more
Online Gambing Giant Bodog has been raided by the feds late last night, and its founder billionare Calvin Arye and associates have been indicted and/or arrested. Arye has been accused, under a grand jury indictment, of operating an illegal gambling business in the United States involving sports betting and committing money laundering The Bodog website … Read more
In an interesting twist, Yahoo has come out with a claim that Facebook is infringing on up to 20 different patents that they own, including advertising, the personalization of websites and social networking and messaging. This potentially is a huge windfall for Yahoo, and more importantly an enormous issue for Facebook. So far, all that … Read more
I thought it would be appropriate for HasOffers to respond to the recent Digital River catastrophy, more specifically how it relates to DirectTrack. Most of the world already seems pretty confused about the extremely low level of redundancy described in their statement on DirectTrack.com, or if in fact the situation was caused by other factors. … Read more
It’s always funny to me all the affiliate marketers who post photos of themselves with bling, money coming out their month, and then post a photo of their 2002 Toyota Camry. It makes you wonder first how much money they are really making, but more interesting, what exactly they are spending their money on. It … Read more
People ask me all the time how to get started with Plenty of Fish Ads. In fact, they usually send a message like “You’re totally like the Jeremy Lin of Online Marketing, how do I get started making slam dunks with POF.” Of course, the references are really accurate, and POF is definitely Lin-Tastic. Instead … Read more
According both DirectTrack and it’s customers, DirectTrack has suffered a massive failure to its entire system, that has no “immediately resolution.” Those in the industry first attributed this to server severe Denial of Service Attack, but recent emails between the customers and networks show that the failure is much more serious. The following correspondence was … Read more
The FTC has basically destroyed Jesse Willms, the famous Canadian Acai peddler. In a settlement order, that is part of the FTC’s campaign on affiliate and online marketing scams, basically bans Willms from ever operating in a similar manner in the US. His offer, including a penny auction scam, ran on dozens of affiliate CPA … Read more
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