Japanese Mega-Marketing company Rakuten has decided that they want to get into the Pinterest game. In order to show how much they really love Pinterest, they have lead a $100M cash-infusion into the company, meaning that according to them, the company is worth a little over $1.5B. Yes, you heard it, a company that is … Read more
According to Matt Cutts, “We’ve done a good job of ignoring boilerplate, site wide links. In the last few months, we’ve been trying to make the point that not only is link buying like that not doing any good, we’re turning the dial up to let people know that certain link spam techniques are a … Read more
According to InfiniGraph Founder and CEO Chase McMichael, marketers and brands need to focus on content they know that works. McMichael talks about how to get the content out to your audience, and gives tips about what successfully works. Your competitor is working hard, if not harder to get engagement. InfiniGraph is strategic and interactive … Read more
With all the networks having problems, going bankrupt, not paying their debts and generally being total epic scumbags, it’s good to see some network step up to the plate to help affiliates. Adknowledge, the mega-online marketing company with divisions in social, mobile, display and of course, affiliate CPA marketing, has announced a program where they … Read more
XL Marketing, a leading digital and direct marketing company, today announced an investment by private equity firm GCP Capital Partners, formerly known as Greenhill Capital Partners, as well as a debt facility agented by Madison Capital Funding. The $70 million capital raise will be used to fuel XL Marketing’s continued growth through organic business activities, as … Read more
I don’t use vulgarities very often in my writing, but I had no other way to express my feelings about what is happening right now with Epic Media Group fka Azoogle. If you have been living under a rock, Epic Media Group aka Connexus aka TrafficMarketPlace fka Azooogle is out of business and is basically … Read more
For the third straight year in a row, online advertising expenditures has grown. Last year, according to a report by the IAB Mexico, the industry grew almost 40% to reach approximately $370M/year. According to eMarketer, this year the spending could be over $450M. The IAB México study found that online ad spending from companies in … Read more
According to DowJones.com, Velo, the parent company of Neverblue and AKMG has been given the go-ahead to sell its assets at a bankruptcy auction. As part of this process, Neverblue will be auctioned off to pay Velo’s debts, and will be bought by the highest bidder. Judge Martin Glenn of the U.S. Bankruptcy Court in Manhattan … Read more
If you are looking to spend millions of dollars in performance marketing, you better start with some idea how the industry works. Last summer Gannet, the enormous newspaper company entered the group buying world with DealChicken.com. Hoping to grow their market share as fast as possible, they enlisted the help of at least a dozen … Read more
Performance Marketing Insider has learned that EWA Network, owned by the infamous Ryan Eagle, is the latest defendant in a growing long list of companies sued by Essociates. The lawsuit claims, as does the other ones, that EWA Network has been infringing on Essociate’s “Affiliate Marketing” patent. Essociate has been suing companies since 2009, asserting … Read more
If you’re using WordPress for your website then know that you have an SEO advantage over other sites that aren’t. However, not many WordPress users know how to get the most out of WordPress in terms of SEO. To them search engine optimization is a scary subject that they rather not touch. However, it can … Read more
A linkbait is a piece of content that has been designed to give value and attract links. But many online marketers fail when it comes to creating a successful linkbait. There are many different reasons as to why they don’t get results. However, if you want to make your linkbait effective and actually get lots … Read more
We all know that in the performance marketing industry a covenant not to compete can be a valuable asset. Distinguished from a non-disclosure agreement, which prohibits the disclosure of trade secrets or proprietary information, a covenant not to compete is much more potent because it can be used to prevent employees from working for a … Read more
Performance Marketing Association Chairman Peter Bordes says that the industry is changing from a volume based business model, and now focusing on quality. Certain companies are falling off the face of the earth according to him, because they refuse to change. Interesting interview on why CPA networks and affiliate companies are dying and what the … Read more
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