From what I’ve been hearing lately, I was under the impression that Android has been a better option for advertisers than iOS in recent months. All of the reports on mobile marketing that have compared the two have commented on how much better Android is for advertisers, and how CTRs on Android platforms often prove … Read more
It is harder than ever for publishers to find the right affiliate network. Networks have been going down left and right, making it hard to know who to trust. There are some key factors that publishers should be looking at to see if a network is a good candidate or not for their business. These … Read more
ADOTAS – Today’s entrepreneurs are creative in marketing their products and services. They realize that the advertising landscape is changing rapidly. What worked yesterday may or may not work today. Well, the newest advertising method that is taking the world by storm is Click to Play or CTP video ads. These ads combine and old … Read more
Peter Tarr, the CEO of Monetize Digital (fka CPALead.com) sits down with our intrepid interviewer Murray Newlands about how Monetize Digital has become one of the most successful companies in the industry making hundreds of millions of dollars on incentive-based marketing. Many new businesses pop up in this industry it seems on a weekly basis … Read more
Facebook has a lot of gadgets, buttons, links, and options available to its users and those using the network to advertise. There are thinks like the famous Like, the new subscribe button that just came to the network, sponsored stories, invitations to events, and now its newest is the recommendations bar that launched just last … Read more
There’s been some news in the line of Google+ and how it’s performance is holding up. Most people, when they heard of Google+, were extremely excited for it to come out, saying that it would be the next Facebook, trumping the one that already exists. Some people were worried that Facebook would be left behind, … Read more
Those advertisers who use Facebook for advertising, as well as those who are looking into doing the same have been patiently awaiting the results of Facebook’s quarterly earnings report for Q2. Today, that information was released by Facebook and the results seem quite satisfactory. Although Facebook was bound to recover from its advertising issues in … Read more
Just a few years ago all over the internet you probably saw ads that asked you various question about everything from what a picture looked like to what your favorite Simpsons character was. Behind almost all those quizzes was a company called Pangea, that would push consumers threw co-registrations and then mobile subscriptions. For a … Read more
A few weeks back, I wrote about Twitter’s newest idea in advertising which was with Promoted Tweets. Twitter started allowing advertisers to target their Tweets, focusing on certain followers in particular rather than their entire follower base. Since Twitter’s advertising was never really something that sparked numerous conversations, a lot of people in marketing were … Read more
According to a survey of affiliate marketers conducted by the Pert Group global research firm, affiliate marketers are really scared of not being paid. The independent survey asked affiliate marketers what they felt of networks based on a variety of topics, and discovered a great deal about affiliate’s concerns and feelings about the industry. The … Read more
Murray Newlands of PMI-TV interviews Ilya Lichtenstien, the co-founder of MixRank an innovative affiliate program that lets you find exactly what campaigns are working and what creative are making affiliates money. As a super-affiliate, Ilya created MixRank in order to get the biggest ROI possible and now has opened this tool for everyone. MixRank allows … Read more
It isn’t really that often that you’ll read something in marketing news that pertains directly and specifically to small business. Sure, it’s good to read what’s happening in the world of advertising with other companies and big advertising gurus, but if you’re a small business owner just trying to run a successful business, I’m sure … Read more
On June 29, 2012 the Federal Trade Commission released a study regarding use of the phrase “up to” in conjunction with representations made in marketing collateral and whether the average consumer believes that they will achieve the maximum possible result or savings. Specifically, the study describes what a test group of consumers thought about advertisements … Read more
Regardless of what people are saying about their techniques, Facebook is going to continue building up their name in advertising. Again and again we see them releasing new features and marketing methods, trying to stay neck and neck with the leading names in advertising on the web. So, without much surprise to anyone, Facebook has … Read more
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