Affiliate Scammers Michael Giannulis and Michael Williams Named by Feds for $300 Million in Fraud
The Federal Trade Commission (FTC) cracked down a group of affiliate marketers who ensnared consumers into a fraud business coaching program called My Online Business Education (MOBE). On Thursday, the FTC announced that charges have been filed against the affiliate marketers namely Michael Giannulis and Michael Williams along with their companies BPO USA LLC, Pixx … Read more
7 Email Marketing Practices for Newbies that Everyone Needs to Know
Email is an indispensable communication tool for our business. This is because it is a free, fast and reliable form of communication that is accessible to everyone with an internet connection. It allows users to foster and build lasting relations irrespective of distances with both prospects and customers. E-mail is most widely used as a … Read more
Tune to Merge with Cake Software in Major Purchase
Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune builds software that helps companies manage affiliate marketing partnerships. The company has evolved over the years and sold its attribution analytics business in 2018 to mobile marketing company Branch. The acquisition builds on Constellation Software’s purchase … Read more
Why You Must Have Affiliate Program Audits
Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate program. It helps you determine whether your messaging and assets are up to date, your commissioning structure is on point and if your strategies need adjusting. It also helps you determine … Read more
Feds Go After Israeli Crypto Marketing Scam
Tal Valariola and Itay Barak of Digital Platinum Limited for aiding the United States-based firm All In Publishing Charged.
