Adlandia – a place where ‘consumer’ is just a fancy dress for a data point, and respect is an artifact, like a dial-up modem sitting in a museum. In this bustling metropolis of marketing and adtech, greed isn’t just a sin; it’s more like the unofficial motto. Here’s me, Pesach Lattin, strolling through the digital … Read more
Attribution in marketing is a specter that haunts the digital corridors with promises and pitfalls alike—a phantom stitched together by algorithms and assumptions. As we navigate this shadowy realm, six oracles of the industry offer their insights, sometimes biting, other times bemused, about the true nature of this elusive beast. Judy Shapiro, CEO of engageSimply, … Read more
Where every click is a story and every conversion a climax, the concept of CRO emerges as an enigmatic protagonist. It’s a world where Amanda Farris, Susannah Rayburn, Phoebe Pinder, and Melanie Bivens — each a master in their own right — paint with the pixels of possibility and the vectors of vision. Amanda Farris, … Read more
The digital advertising industry is on the cusp of a transformative change with the recent partnership between Playground XYZ and TVision, targeting the opaque realm of YouTube and Connected TV (CTV) viewership measurement. The importance of this development cannot be overstated—it’s a significant leap toward piercing the veil of one of digital advertising’s most significant … Read more
The murmurs are growing louder, and the shadows in the alleyways whisper of a return — the Bid Duplications are back. It’s time to peer into this digital twilight and unravel the tales entwined within. In the digital cosmos of programmatic advertising, bid requests are nothing short of sacred rituals — the beckoning calls from … Read more
It seems our modern age’s three certainties are death, taxes, and—judging by a recent report from Advertiser Perceptions and Claravine—getting the wrong ad 33% of the time. With the advancements in ad tech, you’d think the robots knew us. But as it turns out, the algorithms have their own brand of humor. Alright, roll up … Read more
In the gleaming corridors of the digital age, precision was promised to be the holy grail. An Eden where every ad, every piece of content, would be a hand-tailored suit, molded impeccably to the contours of its intended recipient. But nestled within this utopia, lurking beneath the surface, is an unsettling shadow: the specter of … Read more
In a stunning turn of events, adtech firm Criteo has found itself in hot water with regulators, facing a hefty penalty of 40 million euros (U.S. $44 million) for multiple alleged violations of the General Data Protection Regulation (GDPR). The French data protection authority, CNIL, recently announced the fine, which sent shockwaves through the industry … Read more
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