Imagine this: you’re the head honcho at a global brand—Disney, Meta, Ikea, Mercedes Benz, Microsoft, Nestlé—and you find your ads cozying up to the digital equivalent of a dumpster fire. We’re talking racial slurs, pornographic imagery, and other unsavory content that’s enough to make your grandmother faint. Welcome to the wild west of digital advertising … Read more
Meet Erin Hawryluk, the VP of Marketing at Cadent. This dynamo doesn’t just navigate the chaotic world of ad tech; she bulldozes through it like a wrecking ball through a Jenga tower. Balancing career and kids with the finesse of a tightrope walker and the fire of a dragon, Erin is a force of nature. … Read more
In our ever stranger industry, there’s one name that stands out like a neon sign in a dystopian cityscape: Simon Halstead. This isn’t just any strategist; he’s the guru who can decode the industry’s most cryptic secrets while sipping a latte, all while dropping truth bombs with the precision of a master marksman. Simon Halstead … Read more
Ever heard of someone transforming from a tech-averse marketer to an AI trailblazer? Meet Naama Manova Twito, the co-founder of the world’s first fully autonomous AI marketing team. Fasten your seatbelts, folks; this isn’t your typical startup saga. We’re talking about a journey filled with kicking, screaming, and eventually hugging the tech beast. First up, … Read more
The Strategic Shift: How CTV Advertising is Redefining Competitive Advantage for Car Dealerships In the ever-evolving automotive industry, car dealerships are facing unprecedented challenges. From volatile inventory levels and inflationary pressures to shifting consumer behaviors post- COVID, the landscape is more complex than ever. To navigate these changes and maintain a competitive edge, dealerships must … Read more
Hold onto your wallets, folks, because the ship of retail media networks (RMNs) is sinking faster than you can say “click-through rate.” Despite the fanfare, the billions of dollars, and the glossy presentations at every marketing conference, RMNs are floundering like a fish out of water. Advertisers are left scratching their heads, wondering why their … Read more
Google’s latest move is a doozy. After years of waffling on third-party cookies, the tech behemoth has decided to keep the cookies. On Monday, Google announced it would no longer axe support for third-party cookies in Chrome. Instead, they’re pushing other options that supposedly give users more control over their privacy and tracking—like handing a … Read more
Hold onto your spreadsheets, people, because today we’re talking about Phoenix Ha—a powerhouse who ditched the glamour of Vogue for the grit of data crunching at AdBeacon. Picture a supermodel who can strut in stilettos and then pivot to dominate a boardroom, all without smudging her lipstick. That’s Phoenix for you: a whirlwind of brains, … Read more
Hold onto your hats, folks, because the AI hype train is barreling toward what looks like a brick wall. Investors are sweating bullets, wondering if they’ve thrown billions into the next big thing or the next big flop. The whispers in Silicon Valley are getting louder: Is this the second coming of the dot-com crash? … Read more
If you’ve ever wondered who’s steering the ship in the choppy waters of media measurement, meet Jon Watts, the Brit at the helm of the Coalition for Innovative Media Measurement (CIMM). Jon isn’t just navigating the seas; he’s charting new courses through uncharted territories, all while keeping his cool like a British secret agent in … Read more
Alright, folks, let’s talk about the elephant in the room that’s been tap dancing on our coffee tables while we all pretend it’s a pet cat. Dave Morgan of Simulmedia has pointed out something that’s not just wrong—it’s like discovering your favorite vegan restaurant serves prime rib on the sly. We’re talking about those “strategic” … Read more
If the ad tech industry were weather, it’d be Portland—typically cloudy with a chance of unexpected sunshine. For Myles Younger, a clear morning without the usual downpour is less about meteorological luck and more a mirror to the unpredictable yet occasionally brilliant world of digital ads. It’s like navigating through fog with a broken GPS—you … Read more
In the sprawling, sandy universe of streaming advertising, the problems faced by platforms and advertisers often feel like epic battles straight out of *Dune 2*. If you’ve seen Denis Villeneuve’s sequel, you’ll understand the complexity, the intrigue, and the constant struggle for balance and control. So, let’s dive into how the streaming ad world is … Read more
The IAB Tech Lab’s Privacy Sandbox Task Force just unleashed its final Fit Gap Analysis, and let me tell you, it’s like watching a train wreck in slow motion. The conclusions are no more reassuring than a clown at a funeral. For anyone hoping the February report was a fluke, bad news: the Sandbox still … Read more