GetSatisfaction CEO Wendy Lea talks about how social media, especially Facebook, is failing to drive conversions in the way that it could. The problem is that brands and marketers are not able to take the conversation from their website to social media. According to a study commissioned by GetSatisfaction, consumers are not using social networks … Read more
In this episode of PMI-TV, Murray Newlands interviews Keren Marom the VP of Media at the Israel mega-advertising company Matomy Media. She discusses about how networks are all not good for all networks and that affiliates must do some research on networks before working with networks — not all networks have money in the bank. … Read more
Peter Tarr, the CEO of Monetize Digital (fka CPALead.com) sits down with our intrepid interviewer Murray Newlands about how Monetize Digital has become one of the most successful companies in the industry making hundreds of millions of dollars on incentive-based marketing. Many new businesses pop up in this industry it seems on a weekly basis … Read more
Murray Newlands of PMI-TV interviews Ilya Lichtenstien, the co-founder of MixRank an innovative affiliate program that lets you find exactly what campaigns are working and what creative are making affiliates money. As a super-affiliate, Ilya created MixRank in order to get the biggest ROI possible and now has opened this tool for everyone. MixRank allows … Read more
Ad4Game CFO Saad Ayouch talks about how Ad4Game is becoming one of the largest gaming related ad networks in the world, and how publishers can work to make money from their program. He in this interview with PMI-TV Host, Murray Newlands he mentions that to promote game downloads, one needs to think outside the box, … Read more
Malcolm Cowley is one of the guys who helped build the entire affiliate and performance marketing industry. As the Co-Founder of Buy.at, (now AffiliateWindow) the largest affiliate network in the UK, he helped create technology that we have all come to know and love. He’s also one of the guys who has been speaking to … Read more
LeadsCon has quickly become the center of the lead generation industry. With Leads Generation taking off in the last few years as more and more people turn away from get-rich quick schemes in affiliate marketing to creating long term business. Lead Generation helps create those business opportunities and monetize users in a way that was … Read more
Peter Bordes isn’t shy about his opinion about the changing performance marketing industry. AS the Chairman and Founder of MediaTrust, he says that CPA isn’t really a proper pricing for inventory. The MediaTrust Performance Exchange is the next evolution of performance marketing according to him, and that publishers and affiliates need to stop thinking about … Read more
In this episode of Performance Marketing Insider TV, Murray Newlands interviews Bryan Gissiner about CPC tips for online marketing for advertisers and publishers. He is quite sure that we all need to stop drinking the Google Cool-Aid and start focusing on other things. What is going on with CPC and where do we go from … Read more
John Chow is probably one of the most famous bloggers in the performance marketing and affiliate marketing game. Murray Newlands sat down with John Chow this past week to ask what was working with affiliate marketing and we found that he believes that many affiliates are just wasting money to make a few bucks here … Read more
…and we love Kris Jones. PepperJam founder Kris Jones goes absolutely nuts about ForumCon. He talks about how the exchange of ideas and networking opportunities at ForumCon is huge. He compares ForumCon to the “old” Search Engine Strategies. According to him people are more and more open about how to take forums to the next … Read more
Internet Brands announced yesterday at ForumCon that it was exclusively going with content monetization company VigLink for its new release vBulletin 5 because as Internet Brands CTO Joe Rosenblum puts it “VigLink monetizes better than the competition, they are less intrusive than the competition, it is a better experience for users and the person buying … Read more
Murray is out reporting from ForumCon this week for PMI. In this clip of Performance Marketing Insider TV, Murray Newlands interviews John Pettitt of Repost.Us at ForumCon 2012 in San Francisco to get his advice for brands and affiliates for content marketing.
Murray Newlands interviews BlogEngage founder Brian Belfitt about his service, BlogEngage and what makes blogs popular. He points out that in reality, not every blog will be a success but using specific tools you can ensure more people know about your blog and then have more chance to engage users and then produce revenue. However, … Read more
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