Google Does a High-Fiver with Product Ads

Google Does a High-Fiver with Product Ads

Recently Google included a spot in Product Ads for five single products to show. Users now have more pricing details and information about the products. This new addition allows advertisers to highlight more than one item of their inventory at a time. In a Product Listing Ad, it is now possible to show the merchant … Read more

Criminal TypoSquatting on Rise

By registering misspelled web addresses, cyber thugs are seizing innocent victims Sophos, the IT security and data-protection company, is warning internet users to take care when they type in web addresses, especially the popular ones. By a subtle misspelling, users are taken to these cyber-bandits websites instead of the one intended. This new form of criminal … Read more

Social Media Marketing Tips 101

Social media marketing is obviously the hot new trend in our society. People are jumping on board and creating Twitter, Google Plus or Facebook pages by the thousands every day. Businesses are starting to stand up and take notice, and you should too. In this article, we will discuss some great marketing tips which will … Read more

Facebook to Offer CPA Advertising?

Despite Facebook’s obvious dislike for performance based marketers and affiliates, it seems that Facebook is playing with the idea of some sort of cost per action ability. The purpose, according to Facebook is to determine the interest from advertisers for having action-optimize campaigns. However, this could also be a part of their already secret facebook … Read more

How to Improve ROI for the New Year

ADOTAS – As the new year approaches, most marketers evaluate the previous year to determine changes and improvements to their company’s marketing efforts and ultimately improve ROI. Just in time for your New Year’s resolutions, my company, marketing automation platform provider Act-On Software, has compiled a list of eight tips to improve marketing’s ROI in … Read more

Facebook Likes Against the Law?

Did you know that Facebook “likes” could be illegal? Accordig to a federal judge, Lucy Koh, a lawsuit against Facebook is allowed to continue. The lawsuit claims that sponsored stories, where people like the stories are in violation of California’s Right of Publicity Statute, which says that permission must be given to  use a photo … Read more

Alleged Corrupt NYPD Police Officer Fought with Social Media

Technorati– When NYPD Police Officer Mehtab Malhi bought the house at 2842 Brigham Street in October 2011 he wanted to move his entire family into the house. Unfortunately for him, there were already residents in the house including New York Times best Selling Author Bryan Eisenberg. According to Eisenberg, that is where the trouble immediately … Read more

Focus Your Efforts Where the People Go

The best way to attract an audience for your affiliate marketing efforts is to go where the people are. In that case, start with the 10 most popular websites and work your way down from there. According to Compete.com, the top 10 websites are not only capturing the most overall visitors, but those visitors are … Read more

In Memoriam: Sebastian Quezada

Yesterday I learned that my old friend Sebastian died. It wasn’t really a surprise, many people in the online advertising industry knew him and had been wishing him the best with the fight for his life. His facebook page had been filled with messages for months and everyone who knew him was talking about how … Read more

C-Level Executives Don’t Understand Performance Marketing

A recent IAB Affiliate Advertiser survey reveals that although more than three quarters of everyone who responded said their affiliate marketing spending had increased in the past, and nearly the same number expected their affiliate marketing spending to increase next year, more than half these same people said that knowledge of affiliate marketing at the … Read more

New Bill Threat to Online Marketers

Congress is at it, again. The House Judiciary Committee is currently meeting to decide what the next steps are for SOPA. As an affiliate marketer, if you are not familiar with this pending legislation, you should do so ASAP. The intention of the bill is meant to help enforce intellectual property protections on the Internet. … Read more

Mommy Bloggers Gain Influence

It might seem old-fashioned but blogging is not to be overlooked as an effective affiliate marketing tool. Facebook has more than 800 million users; Twitter and LinkedIn have more than 150 million each, but at last count, more than one billion people reportedly visit one or more blogs each month. In fact, as a demographic, … Read more

New Google Affiliate API Released

Google just released an API for its affiliate network program. Using the new API, both publishers and advertisers will be able to automate different, common tasks. The roll-out of these new capabilities should prove beneficial to both affiliates and advertisers. Affiliate Benefits With the API, publishers will be able to request a list of all … Read more