LeadClick (now owned by CoreLogic) managed an affiliate marketing network, until it closed its doors in 2011 and moved it’s entire business to CoreLogic. LeanSpa started using LeadClick’s services in 2010, agreeing to pay LeadClick $35-$45 for each consumer that clicked on a link that originated on an affiliates site, and then enrolled into LeanSpa’s … Read more
Like him or hate him, there is no question that supporters of Donald Trump are extremely passionate, and will go great lengths to help get him elected. They are also quick to pull out their pocketbooks to donate money if they think it will help get him elected (or even get them a chance to … Read more
Moz is one of the better known digital marketing software providers. They have been in the business for about 12 years now, and have built a strong reputation for quality information and software that has been used by millions of marketers. The company really got its start in SEO, but they have been expanding into … Read more
Will cloaking kill native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective native content networks in the world. In this exclusive interview, discover what Content.ad offers its advertisers and publishers that sets them apart from other networks, what new features they’ve just launched, … Read more
You can hardly browse a marketing news site without seeing new reports of the growth in mobile traffic in virtually all areas. This includes video, articles, images, eCommerce, and much more. Given the rapid growth over the past several years, and the predicted continued growth for mobile going forward, it is clearly a good idea … Read more
he Federal Trade Commission (FTC) has announced a lawsuit against 1-800 Contacts, charging the online retailer of contact lenses with allegations of unlawfully orchestrating and maintaining a web of anticompetitive agreements with rival companies. The FTC alleges 1-800 Contacts entered into bidding agreements with at least 14 competing companies and networks. These bidding agreements purportedly … Read more
Federal Judge has ruled that General Mills must stand trial in a lawsuit when it may have tricked consumers into thinking that Cheerios Protein was actually high in protein — when it actually just had loads and loads of sugar. According to US District Judge Thelton Henderson, consumers may now pursue claims that General Mills … Read more
For the first time ever, businesses and companies who are not official Olympic sponsors will be able to advertise during the upcoming 2016 Olympics Games in Rio de Janeiro under the revised marketing rules set by the International Olympic Committee (IOC). Although several restrictions remain, the newly liberalized sponsorship guidelines mark the end of a … Read more
With the UK voting to leave the European Union people are spending a lot of time thinking about how things will change in the near and long term future. While stock markets and news channels are freaking out right now, most things will almost certainly settle down and generally return to normal within a few weeks … Read more
In the technology field, companies and brands rise at rapid rates, and Revcontent quickly grew in the competitive content recommendation space. And they can back that growth up with statistics. According to Quantcast, Revcontent went from 0 to 90% of the US audience reach in 2 years – making them one of, if not the … Read more
Known for the “I Want My MTV” advertising campaign, among others, George Lois is a well-known marketer that has been in the industry for decades and he is teaming up with PR shop TransMedia to create a new agency that is being called, “Lois TransMedia.” If you haven’t heard of him, you likely recognize some … Read more
Social media marketing done intelligently leads to better content marketing. Why? Because people love social sharing. Google+, the social network by the big G is proving to be the ultimate content marketing platform. The social network is growing by leaps and bounds, and is bound to grow further. With millions of users, lots of sharing … Read more
The Pinterest craze is spreading across the web like wildfire, and there’s no stopping to it. The site is on its way to social media domination. However, online marketers are still trying hard to figure out how Pinterest can be used to get the word out about their product, get some targeted leads or just … Read more
Publish or vanish. The New Year will be bringing with it an understanding of the necessary shift that is critical for businesses. Becoming an internet publisher will become top priority and will bypass website creation. What Does This Mean? By using content marketing, a business provides high quality information for the customer and in return, … Read more
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