Once considered a complement to digital marketing portfolios, influencer marketing has morphed from a nice-to-have into a must-have. At inception, influencer marketing success relied entirely on vanity metrics. Big brands would reach out to influencers… How to Determine the Right Influencer Marketing Strategy for Your Brand
The Federal Trade Commission has approved a final consent order settling its first-ever case against individual social media influencers, the owners of the CSGO Lotto website. The FTC’s September 2017 complaint charged Trevor “TmarTn” Martin… FTC Approves Final Consent Order Against Social Media Influencers
Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products. As the world has shifted to social media, consumers look… Affiliate Marketing vs. Influencer Marketing: Reasons to Take Advantage of Both
Influence marketers, such as celebrities and those with large followings on social media, often promote products of some sort in exchange for payment or other perks. While this is a great way to supplement their… FTC Going Hard After Influence Marketers