Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an advertising vendor in Pinterest’s marketing partner program. It’s sold for three KPIs: impressions clicks on promoted or buyable pins and engagement, which on Pinterest means someone saving a pin to their … Read more
Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products. As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Before we get into those reasons, let’s first define what Influencer Marketing … Read more
Influence marketers, such as celebrities and those with large followings on social media, often promote products of some sort in exchange for payment or other perks. While this is a great way to supplement their income, it is important to make sure that viewers are aware that there is compensation for the marketing efforts. This … Read more
Online affiliate marketing is more than 30 years old now, and while there have been some major players (Amazon, for example) that have had a ton of success with it for many years, it has only been for the past year or two that it was really considered a mainstream marketing option. Today large publishers … Read more
Three more guys from Florida, who were charged with illegally promoting shitty diet products and phone celebrity endorsements have agreed to pay $1.3M to the FTC for promoting these programs. According to a complaint filed in 2016, Colby Fox and his crew illegally spammed tons of people by email, making it seem that the emails … Read more
1. Myth: Affiliate marketing is really easy Despite what every “make money from home” douchebag wants to tell you, it’s not going to be easy to make money doing affiliate marketing. Do you think all you need is a website and affiliate links? Just like any other type of business, you need to invest time … Read more
Impact Radius, a company that provides affiliate solutions, has introduced a new tool that will likely help keep them ahead of the pack. Their “first-of-its-kind” tool, Media Partner Discovery, will allow affiliate marketers to utilize a database of 800,000 affiliate websites, in order to find highly sought after, strategic publisher partnerships. The idea behind Impact … Read more
LeadClick (now owned by CoreLogic) managed an affiliate marketing network, until it closed its doors in 2011 and moved it’s entire business to CoreLogic. LeanSpa started using LeadClick’s services in 2010, agreeing to pay LeadClick $35-$45 for each consumer that clicked on a link that originated on an affiliates site, and then enrolled into LeanSpa’s … Read more
On September 23, 2016, a federal appeals court affirmed a lower court ruling that an online advertiser can be held liable for deceptive marketing content that it did not develop. By way of background, the LeadClick affiliate network connected third-party merchants with its affiliates to promote the former’s products. Here, LeanSpa, a core client of … Read more
The well-known computer leader, Lenovo, has a partnership with Impact Radius to help take their global affiliate channel to the next level. The company has been pushing their affiliate program as a key to their overall growth and profitability, and this is a major move toward that goal. This partnership has been in place for … Read more
$75 Billion is lost per year in ad fraud/waste. We define “lost” as: spent with no possibility of seeing any return. The digital marketing industry is worth $155 Billion annually, and growing fast. With $75 Billion lost, this means that nearly half of that is wasted on fraudsters and extremely low quality media buy platforms. … Read more
Performance marketing group TradeDoubler has recently completed an agreement to partner with Payoneer, which will allow them to make payments in more currencies than ever. The agreement will make it possible for marketers in 200 countries to get payments in their own local currency rather than using either US dollars or the currency where the … Read more
Toolbar affiliates have become the subject of much debate within the affiliate industry, with many believing that the data in most cases points to toolbars driving largely non-incremental sales for many online retailers. And there is far less debate about the value of adware which is often installed without the knowledge of the end user. … Read more
Recognized as a leading incentive network by affiliates, forums, and trade publications, Adscend Media has been quietly going about their business of making publishers money and sending quality leads to advertisers since 2009. Founded by Fehzan Ali and Jeremy Bash, Adscend is constantly working to make sure that their technology meets the needs of their … Read more