Heather Vale of Performance Marketing Insider speaks with Erez Shalev, CEO of AffiliaXe at Affiliate Summit West. In this interview, discover what makes AffiliaXe an “Extreme Affiliate Network”, what kind of focus they put on affiliates, what the criteria are to be approved, and why quality traffic is more important than quantity. Also find out … Read more
Let’s first State that I am not a fan of Viglink, I think the company is perhaps the worst example of “affiliate marketing” that produces revenue that isn’t deserved whatsoever. Several people, including SugarRae have also pointed out that it’s a lazy form of affiliate marketing Basically – to me – VigLink is lazy affiliate marketing. You sign … Read more
A federal court has recently sided with the FTC, stating that advertisers should be held accountable for any deceptive or otherwise illegal acts and practices that are performed by affiliate marketers. This is related to a case involving LeadClick Media, INC, which is a well-known affiliate marketing network. They were ordered to return $11.9 million … Read more
Where does brand marketing meet performance marketing? Heather Vale of Performance Marketing Insider speaks with Robert Glazer, Founder and Managing Director of Acceleration Partners, a performance marketing firm with high-profile clients such as Shutterfly, Target, Adidas, Reebok, Rent the Runway and more. They were also named one of Inc Magazine’s 500 fastest-growing companies for the … Read more
Meet the Team of Phreshclick and engage:BDR at Affiliate Summit January 18th-20th in Las Vegas! Booth 3003 and Booth 3004! Meeting requests? info@engagebdr.com engage:BDR offers advertisers fully integrated solutions. What do we mean by integrated? We integrate all channels of premium inventory for a seamless and engaging user experience. We integrate our direct publisher relationships … Read more
PeerFly, a major affiliate network, has always strived to be the best in all that they do. That goes beyond just providing their affiliates with a great platform and their clients with an effective way to find new customers. Last week, PeerFly partnered with the Bread of the Mighty Food Bank in Gainesville, Florida to … Read more
It’s been almost 2 year since we did the last survey of CPA Networks. It seemed at the time that the industry was changing so fast and that networks were falling off left and right. The idea that continuing to do a survey, when it was possible that one of the top 10 would disappear … Read more
Heather Vale of Performance Marketing Insider talks with Eric Gerritsen, Neverblue’s Vice President of Mobile and Asia, through the power of the internet. In this exclusive interview, the second of two parts, discover how the 10-year-old network’s establishment in international markets helps affiliates, when and why the mobile division Pulse Mobile was started, what kind … Read more
According to the new 2014 Online Performance Marketing Study, online performance marketing is generating marketers over €1 Billion per year in profits. In addition to the massive amounts of money that the marketers themselves are making, they are boosting the profits of the companies they are promoting by about €14 Billion. The report also found … Read more
Millions of people from around the world start their own blog because they are hoping to have some fun publishing content, and maybe make some nice income at the same time. While most people recognize that the vast majority of bloggers won’t get rich from their sites, most people also hope that they will at … Read more
Heather Vale of Performance Marketing Insider spoke with Elliott Lemenager, EVP for Leadspedia. In this interview at Affiliate Summit East in New York City, discover what Leadspedia is, how the performance marketing platform helps you increase your success and ROI, and what strategies Elliott has for you to make use of their data. Brought to … Read more
Heather Vale of Performance Marketing Insider talks with April Pfender, Senior Affiliate Manager for Phreshclick, Engage:BDR’s CPA agency. In this interview at Affiliate Summit East in New York City, find out what April does at Phreshclick, why the term “affiliate” can be confusing sometimes and what Phreshclick offers to affiliates that other CPA networks don’t. Also hear about April‘s experience … Read more
Some pretty interesting information according to Affiliate Summit’s AffStat that claims, among other things, the majority of affiliates are married men making less than $20k a year? Adknowledge was nice enough to turn this information into a handy info graphic that really surprised me, not just because it makes the claim that the majority of affiliates aren’t … Read more
According to a new survey performed by Optimus Performance Marketing, the majority of people who make a living as performance marketers don’t have any formal training in this industry. Only 47% of the respondents said that they got any type of training or education at their school, college, university or even on the job training … Read more