It seems like the Atlanta-based email marketing and newsletter service, Mailchimp, is having a hard time keeping its customers’ data secure. The company has once again fallen victim to a security breach that has exposed information of 133 customers. This marks the third breach in less than a year for the company. Mailchimp reported that … Read more
The metaverse, a virtual world that combines aspects of the physical and digital world, has the potential to change the way we interact with technology and one another. However, with the advancement of technology comes potential privacy and security risks, as well as regulatory challenges. One of the main concerns with the metaverse is privacy. … Read more
Analytics company DoubleVerify has claimed that a new ad impression fraud scheme called “BeatSting” is costing unprotected advertisers up to $1 million per month. This is the first large-scale ad impression fraud scheme to target audio inventory, according to the software measurement platform. The fraudsters have used SSAI (server-side ad insertion) tactics to falsify audio … Read more
South America’s largest carrier, LATAM Airlines, has made a significant impact on the cost and carbon footprint of its digital advertising thanks to the innovative streaming technology provided by Swedish tech company, SeenThis. In a joint effort with media agency Matterkind, LATAM was able to reduce its Cost Per User (CPU) by as much as … Read more
Publicis Groupe, the world’s third largest advertising group, reported double-digit revenue growth for 2022, with net revenue reaching €12.6 billion, a 20% increase from 2021. The company’s organic revenue, which removes the impact of acquisitions, divestitures and currency fluctuations, was also up 10.1%, exceeding analyst expectations and Publicis’ own forecast of 8.5% growth. The fourth … Read more
Meta Platforms, the parent company of Facebook and Instagram, saw its revenue dip 4% year-over-year in the fourth quarter of 2022, marking the third consecutive quarter of decline. Despite ad impressions rising 23% YoY during this period, the average price per ad dropped 22%. Despite this, Facebook reported 2 billion daily active users in Q4, … Read more
In recent years, data privacy has become a highly debated topic in the advertising industry, with tech companies like Google and Apple introducing policies to respond to consumers’ demands for more control over their personal information. As a result, lawmakers in various international markets are also implementing laws that give consumers more influence over the … Read more
It looks like Jimmy John’s and Yung Gravy are bringing a new twist to this year’s Valentine’s Day celebrations. They’ve partnered up to release a limited edition red velvet cookie and promote it in a reality show-style ad that’ll leave you saying, “I can’t believe this is real.” For those unfamiliar with the term, Yung … Read more
Terence Kawaja, CEO of Luma Partners, gave a controversial presentation at the 4A’s Decisions conference, where he compared agencies to cockroaches. During the presentation, Kawaja discussed the media transparency issue that arose in 2016 after media agency veteran Jon Mandel made a speech at an ANA conference, alleging that many major holding company agencies had … Read more
Netflix’s move into advertising is showing progress, albeit slowly. The streaming giant has informed advertisers that new sign-ups for the ad-supported tier have doubled in January from December, indicating that the low-cost offering is becoming popular among subscribers. However, Netflix did not disclose the actual number of sign-ups. In the past, the company projected that … Read more
The article from Digiday titled “Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it” is misleading and lacks proper research and analysis. The article makes generalizations about the advertising industry, Snapchat, and the reasons why ad revenue on Snapchat has slowed down. First and … Read more
Billy McFarland, the CEO of Fyre Media, has become known for his role in the failed Fyre Festival of 2017. The festival, which was marketed as a luxury event in the Bahamas, was plagued by a variety of issues, leading to McFarland’s arrest and charges of fraud. He has since served time in prison and … Read more
Advertisers are falling victim to a retargeting fraud scam that is costing them millions of dollars every day. Cybersecurity firm Polygraph has uncovered the scam that involves bots clicking on high-value search advertisements to trick retargeting algorithms to display lucrative adverts on scam websites. Retargeting is a marketing technique that redisplays ads to individuals who … Read more
The global advertising industry has seen a number of major changes in recent years, and the unveiling of EssenceMediacom is no exception. GroupM, the world’s largest advertising holding company, announced the merger of two of its biggest agency networks, Essence and MediaCom, last spring. Today, EssenceMediacom officially launches as GroupM’s largest agency, with 10,000 people … Read more
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