Several major retailers chains have announced that they are shutting a bunch of stores, and in several cases will be filling for bankruptcy. According to a report by Forbes, Sears, the famous chain of household appliances is in serious trouble and will be closing a bunch of stores. Similarly, Macy’s, JC Penny, Gap and Talbots … Read more
According to affiliates and various insider forums, Epic Media Group’s Affiliate Division, formerly known as Azoogle, has not been paying their bills to affiliate publishers. The rumors of theseissues have been popping up since last summer, with some affiliates on message boards pointing out that in their opinions that there has been excuse after excuse … Read more
iAd, the mobile advertising platform for Apple products originally started out requiring a $1M advertising buy to use it. About a year ago, they cut the entry level to $500k. However, this past week the new iAd minimum advertising spend is now $100k. Still, that’s way too pricey for the average marketer to test. According … Read more
Yes, there is something called Bacon, which is a cousin to spam. What exactly is Bacon? Well, according to the nice folks at Unsubscribe.com, Bacon is that stuff you actually subscribed to, but annoys the utter $%*% out of you, because you get so much of it. Perfect examples would be Facebook notifications and most … Read more
PETA, People for the Ethical Treatment of Animals, the charity known for its sexy advertisements featuring naked celebrities, has a new advertisement that is getting a lot of attention on the Internet. This new Valentine’s Day video, warns about the dangers of their boyfriend going vegan. This new advertisement has a pantless woman, in a … Read more
A January study by the industrious folks at Digitals shows that 55% of people just aren’t comfortable with giving their credit card information via a social media site. This included even secure transactions by a known brand. Why? Perhaps because of all the scammers pushing their junk on Facebook, those actually wanting to do legit … Read more
According to this Infographic from the knowledgeable folks at Pretarget, media buying is very similar to the stock market. Advrertisers can now target audience, placing ads all over the web using behavior targeting. According to the infographic, this is very similar to the stock market, where there is a buyer, a seller, advertiser and now … Read more
Last year Myspace was pretty much considered dead, and was sold from NewsCorp to advertising network SpecificMedia. According to a recent press release, MySpace is now growing once again, and has added one million new member since December, making approximately 40,000 per day. The new site is a partnership between SpecificMedia and none other than … Read more
Saturday Night Life has decided that Verizon’s acronyms are way too much. In fact, they’ve created an entire skit making fun of all of those 4G LTEs and other terms that really mean nothing. What does this have to do with Performance Marketing? Absolutely nothing, unless you realize that viral videos and making fun of … Read more
According to the fine folks at All Spammed Up, there are ten words that will ensure that you email marketing effort goes nowhere if used in a subject header. These are terms that are often used for call to actions, but have been used to many times by spammers (cough, email marketers) that they are … Read more
You think the FTC is bad? Well, the Advertising Standards Authority (ASA), a UK based regulation division that determines whether advertising is legal, decent, and non-deceptive has decided to take on God. According to a ruling by the ASA, a Christian prayer organization that was handing out advertisement for their prayer group website, was making … Read more
The Mobile PIN Submit Offers used to be the staple of the mobile industry in CPA Marketing. However, according to insiders, this could be changing very soon. Verizon has instituted a new refund policy that will basically put most PIN submit companies out of business or at least prevent them from using CPA marketing anymore. … Read more
According to Google, it will be changing the way that AdMob handles auction bidding on cost per click ads. The company will start on February 15th change to an AdWords-style platform that will award placements based also on the quality of the advertisement and the other bids. The goal, according to the blog post, is … Read more
Tanner is one of those guys who was severely spanked by the FTC recently and had to return all his profits to the FTC. If you read his settlement, he’s pretty much broke and had to work out a payment arrangement with them. This is a guy who had flogging down pat and was making … Read more
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