Today in my Google news alerts came a story that claimed there were no women in the industry. The writing was a bit on sexist side, claiming that women aren’t in the industry because it’s a high risk industry, and basically that they are only good for being pretty affiliate managers. This is not only … Read more
A leaked document, available here on Performance Marketing Insider Leaked Facebook Document, has suggested that Facebook may soon be introducing changes to its premium PPC ads. Facebook’s PPC platform is already a very popular one, with businesses around the world using it to gain insights into how far their advert reached and just what kind … Read more
We are delighted to announce that Luke Kling of PeerFly has been voted as the #1 Affiliate Manager in the World as per our Winter 2012 Survey. One of the interesting things to note is that he actually received more votes than PeerFly itself, which was voted as the Top CPA Affiliate Network for the … Read more
Performance Marketing Insider is proud to announce the results of our Top 10 CPA Networks Survey for the Winter 2012. This survey is a continuation of the survey that has been done for almost 10 years, first with ADBUMb then ADOTAS.com. The industry has obviously made some huge changes, and with that every year those … Read more
There are all types of crafty names “Optimization adjustment”, “Throttle”, or good old “front end scrub” Being a media buyer I find this nothing short of thievery and feel it should be exposed. It all started back in the early stages of coreg in 2004. Many of you remember the first wave of one field … Read more
In perhaps the strangest, but funniest video I’ve seen in a long time, Microsoft has gone after Google Apps with a great new video. Of course, what makes this really funny is that it’s hosted on YouTube, and that it has a lot more dislikes than likes. In fact, most of the comments are actually … Read more
The CEO of AddShoppers, Jon West, emailed me yesterday to inform me that they have officially announced the first integration of a Facebook “Want Button.” This is pretty cool new feature that they have rolled out which allows anyone to click on a “Want” or “Own” button that will be integrated into the Open Graphs … Read more
Affiliates rejoice, Facebook has a bunch of new targeting options that rock. If you’ve ever tried to create targeting segments, you know how difficult it is, especially in starting new campaigns. Well, the new targeting options are really, really cool including some really amazing new features. The broad category options are basically demographic and lifestyle … Read more
Despite in their IPO filings, they mentioned that they had nothing whatsoever planned for mobile monetization, Facebook will be making an announcement on February 29th in NYC that they will indeed be involved in mobile facebook advertising. With over 425 Million of the users accessing Facebook via their mobile device, this is a sure fire … Read more
Facebook has won a major lawsuit against Power.com that was filed in 2008. According to the lawsuit, Facebook had accused Power Venvutes of using Power.com to spam Facebook and then steal data from the network. US District Judge James ruled that Facebook had proven its case, and that they could seek damages against Power.com. “The … Read more
ADOTAS – Talking about an online social network where users share interests undoubtedly sounds kind of redundant nowadays. But it is true that the great success of Pinterest shows that surfers apparently have a need that still hasn’t been adequately satisfied by the web’s most popular social networks. This social network, based on its capacity … Read more
I’d say the biggest issue with our industry is the horrible amount of brokering that goes on. One network runs an offer from an advertiser, another network gets it, then brokers to another network, which then goes to an affiliate. It’s a practice that needs to stop that a lot of people have spoken out … Read more
Demand Media, the company that writes about everything and depends on search engines for most of its traffic, found itself loosing over $6.4 Million last quarter because of the Google Panda algorithm. The site, which actually profitable in 2010, lost almost $20M in 2011. As the LA Times, put it, Demand Media went from one … Read more
In probably the greatest news for marketers in the last year, Twitter will soon be releasing their self-serving advertising system. This will allow anyone to go onto twitter and buy advertising for almost any product and promote it via twitter. This source of traffic has long been used by marketers who own twitter accounts, but … Read more
© Your Copyright Message
