Over the years, Youtube has just about partnered up with all the most popular sites and social media networks on the web. Anytime there is a video embedded in a page, one can usually see Youtube’s logo in the corner of the video window. This partnership around the web has helped Youtube expand itself and … Read more
Advertisers have long awaited Facebook’s release of an ad network that would allow for advertisers to use the Facebook ad platform all around the web. What advertisers have been looking for with Facebook is an advertising network that would allow advertisers to target their ads, stemming from the information they gather from activity on Facebook … Read more
In the post-Panda/Penguin world, building high quality inbound links to your website isn’t easy. It takes consistent work on your part while focusing on delivering value. A lot of webmasters/bloggers still continue to indulge in the least effective ways to build links such as forum spamming, blog comment spamming, etc. But the fact is, these … Read more
One of the most familiar symbols in today’s technological world is Facebook’s Like button. The little thumbs up with a blue shirt cuff makes an appearance almost everywhere we look. Every advertisement we see gives the option to like on Facebook. It was one of the greatest innovations for brands and advertisers, as it became … Read more
ActiveProspect, a web based provider of Cost Per Lead Advertising solutions, today announced that Raj Parekh has joined the company as Executive Vice President of Business Development. In this role, Parekh will be responsible for growing ActiveProspect’s roster of Fortune 500 advertisers and evangelizing the value of independent lead certification. For the past 3 years, … Read more
Mobile platforms have very clearly taken over as the prominent way for people to surf the web. As anyone can see, many advertisers and marketing firms are taking quick advantage of this rather young form of advertising. Some businesses are reluctant, however, for they are worried about how much they spend on PC advertisements already. … Read more
Let’s face it, knowing your competition like the back of your hand is crucial. It allows you to devise a better online marketing strategy and actually improve your own standing. Many online marketers tend to ignore competitive intelligence and miss out on ideas they could have adopted themselves. It always makes sense to understand what … Read more
There’s something about Facebook that makes it so popular. Which clearly means that as an online marketer, you have to leverage the social platform to reach out to your target audience. A lot of web marketers trying to use Facebook to reach out to their market are doing it wrong. And the reason for that … Read more
At the Cannes Lions International Festival of Creativity, Microsoft gave its advertising partners a peek at what they can expect for advertising opportunities to come. Windows 8 will be a brand new and innovative platform with creativity in its roots. With its all new line of apps, Windows 8 will bring a huge potential for … Read more
Almost a year ago, HitPath (aka WebApps) went to war against several of its former clients and the new tracking system that they moved to, Cake Marketing. They had claimed, among other things, that Cake had helped these networks illegally move from HitPath to Cake, and as part of that transferred data without permission. HitPath … Read more
In this episode of Performance Marketing Insider TV, Murray Newlands interviews Bryan Gissiner about CPC tips for online marketing for advertisers and publishers. He is quite sure that we all need to stop drinking the Google Cool-Aid and start focusing on other things. What is going on with CPC and where do we go from … Read more
The Timeline feature on Facebook was something that most people were hesitant to accept as the new look. It’s well known that Facebook will often change completely without warning, causing confusion and complaints from users for a day or two, which then subside. Timeline, however, took a harder beating than most of the other changes, … Read more
Google has joined forces with Facebook, AOL, Twitter, and the IAb to form a new partnership called the Ads Integrity Alliance, according to StopBadware. There are billions of advertisements scattered over the web, which means without some way of weeding out the bad, it would be impossible to avoid them. StopBadware is a company that’s … Read more
John Chow is probably one of the most famous bloggers in the performance marketing and affiliate marketing game. Murray Newlands sat down with John Chow this past week to ask what was working with affiliate marketing and we found that he believes that many affiliates are just wasting money to make a few bucks here … Read more