A recent study revealed that Madrivo, a premier advertising network, reached tens of millions of consumers and helped nearly 100,000 U.S. homeowners protect themselves with trusted home security brands. The home security market continues to grow and is estimated to reach $51.5 billion by 2022. This is largely in part due to an increased awareness … Read more
ValueSetters Inc and Green Zebra Media have announced a new revenue agreement that allows them to launch a new joint project. The project is a guest Wi-Fi marketing ad manager as well as a data analytics program. With a growing number of businesses offering free guest Wi-Fi, having a way to monetize this type of … Read more
In 2018, a single automation series won’t be enough. As inboxes flood with more and more emails, you must be different to stand out. Hyper-segmented automation, when you create custom automation series for subscribers with different needs, interests, or characteristics, will play a big part in this. The more segmented and targeted your automation, the … Read more
Staying up-to-date on digital marketing trends is essential to online success. You need to know how to better reach your audience, engage them, and convert. The following digital marketing trends are a sure fire way to 2018 success. Did you know that U.S. marketers will spend up to $113 billion dollars in digital advertising by … Read more
Earlier this year, a federal district court in California dismissed email marketing-related legal claims for alleged violations of California Business and Professions Code § 17529.5 – which forbids email advertisements containing false or deceptive subject lines and header information – against Sauphtware, Inc. d/b/a “Panda Mail.” The court found that Panda Mail only sent the … Read more
OPTIZMO Technologies, the industry leader in suppression list management, today announced the appointment of Tom Wozniak as Executive Director of Marketing, as the company continues to grow its business in the U.S. and international markets. “Tom is a great addition to our team,” said Khris Thayer, CEO and Co-Founder of OPTIZMO. “He brings a wealth … Read more
he new gambling laws in Belgium which will effectively outlaw the affiliate model in the gambling sector are likely to be implemented within a year, according to Tatiana Klaeser of Klaeser Avocat. Speaking at EIG this week, Klaeser suggested that should the new regulations continue along the normal path, then they will be in force … Read more
Email can provide you with one of the most effective tools in your marketing toolbox. If you craft your messages well, you could join the ranks of other savvy companies that profit from recipients who look forward to seeing newsletters and promotional offers in their inboxes. While email often occupies a critical position in an … Read more
A new study published from GetResponse looked at more than two billion emails that were generated over the course of two months earlier this year. In the report, Email Marketing Benchmarks, they showed some interesting findings. The emails were sent through their email marketing system and were sent from more than 126 different countries in … Read more
When it comes to digital marketing, few strategies are as important, or as effective, as email marketing. It can be used to find new customers, build leads, resell to previous customers, and much more. In order to be effective, however, you need to make sure that your emails are being opened, and that people are … Read more
As digital marketers, we all know the value of email marketing. It is one of the oldest, and most effective ways to drive traffic, find leads, and increase sales. Even if you think you’re an expert with email marketing, however, I’d be willing to bet that the infographic below, created by WebsiteBuilder.org, has at least … Read more
Change and innovation have always been at the forefront, notably in creating and utilizing new measures to better serve the needs of the company and its customers. Gone are the days of age old marketing plans consisting solely of person-to-person events and traditional media. Instead, reaching the customers through email and social networks are now … Read more
Need new consumers interested in your product or service to increase brand awareness and sales via email marketing? What about exclusive TCPA compliant leads for your outbound call center? If you answered “yes” to either of these questions, consider adding co-registration marketing to your channel mix. Easy to implement, relatively inexpensive to try, and scalable … Read more
It is becoming vital for every business, or at least a business that wishes to stay profitable, to have a successful digital marketing strategy because more and more consumers are moving to the internet to obtain information about products and online shopping has become a worldwide trend. Regardless of the size of your firm or … Read more
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