Since ZeekRewards has been shut down by the the SEC for a $600M Ponzi Sceme, some of the affiliates are looking to recover money as soon as possible from them in a federal lawsuit. Filed in the US District Court in Louisiana, the lawsuit has been filed against both the founder Paul Burks and Rex … Read more
In this episode of Performance Marketing Insider TV, Murray Newlands interviews Steph Lewis of Power Wallet at FinCon 2012 to learn about their recently launched affiliate program. The program pays out on every free signup plus has a long term commission based on the new users. PowerWallet puts you in the driver’s seat with a simple … Read more
With all the hype about Apple’s brand new iPhone 5 and the excitable iOS 6, many marketers are bombarded with potential new marketing prospects, opinions, and numbers that vary back and forth. There are so many things that marketers can be excited about with Apple’s new innovations, and everyone is trying to report them all … Read more
A fact that will always reign true is that good marketing relies on the targeting of the right demographic. Sure, there are hundreds of other factors involved, but demographics are quite high on the list. With social media marketing being such a huge commodity today, Pew Internet, a company that conducts extensive internet market research … Read more
Mobile advertisers are going crazy over the iPhone 5 right now. It is completely understandable too, as this new phone offers many things that we have never seen in a smartphone before. However, everyone knows that marketers have long preferred advertising with Android, simply due to its higher popularity with smartphone users. So, I am … Read more
I do not want to seem as if I am trying to promote eMarketer, with all the information I get from their studies and reports, but they are constantly coming out with some kind of new results that are worth writing about. Today, they have released a new prediction for Twitter as a social media … Read more
Online video ads are still far less numerous than television ads, but that does not necessarily mean that they are not turning out to be incredibly successful. More and more people are using digital internet platforms to view their favorite television programs these days, and television sets are not being used like they used to. … Read more
There are countless businesses and brands out there that are all trying to target their advertising efforts at one demographic in particular; shoppers. However, a large chunk of shopping today does not take place in the stores and boutiques, but rather on the internet and from mobile devices. People have become well accustomed to the … Read more
As we know, tablets are becoming more and more popular as the top choice for mobile commerce. People are more comfortable using tablets to do their mobile shopping and computing than they do smartphones. Smartphones can, of course, be more convenient but the tablet has a bigger screen and often better functionality. Smartphones will always … Read more
A week or two ago, the talk of the web was focused on how Apple’s iOS 6 will be excluding YouTube as a featured app. Amongst other things, many people think the main reason is simply that YouTube is owned by Apple’s top competitor in the smartphone market. However, as always, Google knew exactly what … Read more
It seems the new platforms and opportunities in mobile advertising are spewing out from all over in a constant flow. Day after day, there is something new happening in the mobile marketing community and it is hard to keep up with it all. There are always those smaller bits of news that one might miss, … Read more
The results from a study conducted by SMB Group, a marketing insight company, in March 2012 came in today and were reported by eMarketer. The study was conducted in order to see which businesses were using social media marketing efficiently and which were not. The results show that big businesses are doing quite well with … Read more
We have not heard much from the email marketing world lately, especially with all the popularity that social and mobile marketing have gained. Email marketing has been deemed by many as an unsuccessful platform. There are opinions all over the web that say that email marketing is not worth the money, or that the results … Read more
Though mobile marketing is the talk of the town recently, mobile video advertising has not exactly done as well as everyone has expected it to. As always, results vary, but most marketers have not been incredibly impressed with the performance that mobile video ads have brought for their brands or businesses. Plus, there is really … Read more
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