Pinterest has taken quite a leap when it comes to improving the ability for advertisers and brands to target the right audiences with their ads. To do this, they have just recently opened up 5000 ‘interest categories’ that can be used to target users with ads. The categories are starting to roll out to users … Read more
Pinterest has already been announced the return of affiliate links and the enhancement of its anti-spam system. About two years ago this platform banned affiliate links because they were being exploited by spammers, and users had to deal with too many pins and links. Pinterest is sure that businessmen and bloggers need a reliable way … Read more
Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an advertising vendor in Pinterest’s marketing partner program. It’s sold for three KPIs: impressions clicks on promoted or buyable pins and engagement, which on Pinterest means someone saving a pin to their … Read more
Spectacles, the name of the sunglasses introduced by Snapchat last week, is capable of recording short, 10 second videos, from a first person perspective. The video can then be uploaded to Snapchat, and can be viewed both vertically and horizontally. If the video gets uploaded to a different platform, the video will be displayed in … Read more
Since April 2015, Pinterest has given access to buy ads and post content on its platform to certain companies that have gained Pinterest’s “Good Housekeeping Seal of Approval”. Pinterest’s Marketing Partners program has been successful, as more than half of the company’s advertising revenue is generated via brands purchasing advertising through these approved Marketing Partners. … Read more
When a brand is just starting to actively use Pinterest, it can be hard to build up an audience and make it worth their while. The image based social network, however, is working on solving that problem by giving brands the option to advertise directly to people who have already clicked on or saved pins … Read more
Most performance marketers will remember last year when the popular image sharing social network Pinterest banned affiliate links. Many Pinners lost significant amounts of revenue because they were no longer able to include affiliate links in their posts, which is how they were earning their income. At the time Pinterest said that they made the … Read more
The Pinterest craze is spreading across the web like wildfire, and there’s no stopping to it. The site is on its way to social media domination. However, online marketers are still trying hard to figure out how Pinterest can be used to get the word out about their product, get some targeted leads or just … Read more
Pinterest is the new kid on the social media block. Its become one of the fastest growing social media sites on the Internet. One reason why Pinterest is working out so well is because of its unique approach to content curation. People share interesting pictures on the site by ‘pinning’ them to their ‘boards’. If … Read more
ADOTAS – Talking about an online social network where users share interests undoubtedly sounds kind of redundant nowadays. But it is true that the great success of Pinterest shows that surfers apparently have a need that still hasn’t been adequately satisfied by the web’s most popular social networks. This social network, based on its capacity … Read more
According to ComScore, Pinterest, the photo social networking site has already hit over 10M unique visitors per month, which puts it as the fastest growing site every to hit this milestone. Another interesting number is that Pinterest has become extremely addictive with the average user spending 98 minutes per month on the site. This means … Read more