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Marketing Madness

1.7 Billion Bad Ads Purged from Google’s System in 2016

Google has announced that over the course of 2016 they have removed approximately 1.7 billion advertisements from its site, which is more than double...
Pesach Lattin -
Specials

4 Ways to Prevent Fraud in Your Affiliate Program

An unfortunate reality in the highly competitive world of performance marketing is that there will always be a few unsavory individuals who try and...
Alison Chew -
Marketing Madness

Zvelo Offering Free Bot and LQT Detection Service

Zvelo, a firm that specializes in detecting malicious data, is able to determine whether a visitor to a website is an actual customer looking...
Pesach Lattin -
Lawyers Run The World

Russian Criminals Taking Over $5 Million a Day from Ad Fraud

New figures show that up to $5 million/day is being claimed by an ad fraud scam that is being run by Russian cyber criminals....
Pesach Lattin -
Marketing Madness

Agencies Losing Trust with Bad Billing and Kickbacks

The Brand/Agency relationship is on the verge of changing, especially when it comes how they bill. Historically, advertising agencies have been compensated based on...
Pesach Lattin -
Marketing Madness

Online Advertising Fraud Fraud in UK on Decline

The UK’s Association of Online Publishers reported last year that 35% of the publishers in the UK thought that ad fraud was a significant...
Pesach Lattin -
Marketing Madness

App Marketers Set to Lose $100 Million in 2016 Due to Fraud

App marketing is a fairly new option in the big scheme of things, but the fraudsters have been quick to get their fingers in...
Pesach Lattin -
Marketing Madness

MediaiQ Boasts Low Ad Fraud Rates

Media iQ has just recently come out with their ad fraud and brand risk evaluation for the first quarter of 2016, and it is...
Pesach Lattin -
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Marketing Madness

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world on fire but will certainly simmer some interest in the...
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Adtech

No More Ads? How Apple’s New Safari Could Topple Google’s Empire

Get ready, internet adventurers, as Apple prepares to jazz up Safari with a suite of zippy updates and eccentric...
Marketing Madness

Kroger Precision Marketing Teams Up with Yahoo Advertising for Data-Driven Delights

In the ever-evolving landscape of digital advertising, partnerships between industry giants can often resemble a high-stakes game of chess...

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Marketing Madness

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world...
Marketing Madness

Roblox’s Year of Scale: How Ads Became the Name of the Game

Alright folks, the digital playground where avatars roam free...

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