Reports are coming out about a new click-fraud botnet that is being called, “Redirector.Paco Trojan.” While new botnets are being created and discovered all the time, this one is actually quite well-established all ready, though it has really only just been discovered. The botnet has apparently been active and growing since at least 2014 and … Read more
Clickjacking is a form of digital fraud where a hacker or other bad player will put a transparent page over another page. To the user nothing has changed, but when they try to click on something within the page, it is actually clicking on the transparent page above it. This allows the hackers to then … Read more
A new report from Distil Network came out looking at the state of traffic on the Internet. This is the third annual report that looks largely at how bots and any other non-human traffic is impacting the web today. Some good news to start with is that more total traffic is now coming from humans … Read more
Performance Marketing Insider launched a survey this month to discover what exactly was happening in the trenches with marketers in regards to fraud and CPA affiliate networks. We asked affiliates, networks and advertisers their perceptions of fraud, if they trust CPA Affiliate Networks, and most importantly, if any solutions are working. We had hoped to … Read more
$75 Billion is lost per year in ad fraud/waste. We define “lost” as: spent with no possibility of seeing any return. The digital marketing industry is worth $155 Billion annually, and growing fast. With $75 Billion lost, this means that nearly half of that is wasted on fraudsters and extremely low quality media buy platforms. … Read more
Jeremy Johnson, the owner of iWorks, a Utah-based marketing company, went on trial this past week in Federal Court – with Johnson strangely representing himself, and unable to give any reason for this weird behavior because of a gag-order by the judge. Why the secrecy? Because while Johnson is charged with extensive bank fraud via … Read more
It is no surprise that ad fraud is still a big concern going into 2016, but a new study by the Association of National Advertisers reports that they expect the total cost this year to be around $7.2 billion. Last year it was $6.3 billion. This is quite a significant number that just continues to … Read more
Do you know anyone in the industry who has been with the same company for 15 years? Meet Trisha Hawthorne, the head of Cutting Edge Offers, the affiliate division of Cutting Edge Media. She’s been with the company now for over 15 years and help build the industry as we know it. As the VP … Read more
Google claims that they have been successful in preventing people from placing “bad ads” on Google, with the amount of bad ads down by 50%. “Online advertising is the commercial lifeblood of the web, so it’s vital that people can trust the ads on Google and the Internet overall,” wrote Chief Engineer Sridhar Ramaswamy. According … Read more
Fraud – we have all experienced it in the real world – but affiliate fraud it is quite rampant in the affiliate world as many of us in the EDU space know all too well. No name dropping here but Google two vowels and the 7th letter of the alphabet and you will know what … Read more
I saw a post on WarriorForum in which someone claimed that he was going to open his own CPA Network, but needed help with knowing how to get offers. It totally blew my mind that this guy wanted to start a business with absolutely no idea what they were doing or any background in the … Read more
It’s almost like an Internet advertising legend of sorts. There’s this story of this company out of Florida, called IAG Interactive that seems to go by a dozen or so different names. They are accused of scamming network out of network over and over again by providing fake or duplicated leads for EDU (Education) companies … Read more
ADOTAS – Brands are often concerned that working with affiliates comes at the price of relinquishing control over how they are represented within the industry. This doesn’t have to be the case, and this article introduces practical ways that advertisers can maintain control over their brand while maximizing the benefits and opportunities available from the … Read more
By registering misspelled web addresses, cyber thugs are seizing innocent victims Sophos, the IT security and data-protection company, is warning internet users to take care when they type in web addresses, especially the popular ones. By a subtle misspelling, users are taken to these cyber-bandits websites instead of the one intended. This new form of criminal … Read more
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