Even though cannabis has gained mainstream acceptance in recent years, but it’s still federally banned in the U.S. Thus Facebook decided this week it will maintain its stance against marijuana advertising on its social media platforms. According to MarketWatch, Facebook held a special product policy meeting this week to discuss potential changes to its stance on … Read more
Vegas based social media marketing company Crown Siren is now claiming that Facebook mislead advertisers as early as 2015 about video metrics and then did everything they could to hide the truth from advertisers. The group dubs itself LLE One and includes Las Vegas-based social media firm Crowd Siren and Social Media Models as well … Read more
In their ongoing effort to improve transparency with their ads, Facebook is getting rid of 20 of their older ad metrics. These metrics were said to be either outdated, not actionable, redundant, or rarely used. While most advertisers won’t really notice that they are gone, those who do use them will need to make some … Read more
Facebook currently pays about 300 different content creators, including celebrities and other popular web-shows, to create videos for people’s news feed. These can be either pre-recorded, or more commonly, Facebook live options. This program, however, will be ending by the end of the year or sometime in early 2018. These have been popular on the … Read more
Founded in 2011 by former Google and Yahoo engineers, Wish.com is a direct-from-China bargain hunting website that features hundreds of different stores and millions of products from all over the world – including it seems Cocaine and Penis Washers. Consumers have been complaining that an advertisement on Facebook advertising some of the junk that Wish.com sells (and … Read more
Facebook is testing a new method to stop revenge porn that requires you to send your own nudes to yourself via the social network’s Messenger app. This strategy would help Facebook to create a digital fingerprint for the picture and mark it as non-consensual explicit media. So if a relationship goes sour, you could take … Read more
When a company like Facebook needs to take action based on their user’s data, it is impossible for a human to go through and analyze everything in an efficient way. This is why computer algorithms are so important for the success of many digital companies. While these algorithms can help companies make billions of dollars, … Read more
The deceptive practice that some marketers are using where they post a static linked image that appears to be a video is finally getting the punishment it deserves. The latest Facebook News Feed algorithm update specifically penalizes these types of images because of the fact that they are deceptive, and that they often take (or … Read more
Trying to get people from Facebook to visit a brick-and-mortar store is one of the main reasons businesses use their ads. While quite effective, Facebook is looking to further improve their ad options by taking the opposite approach. A new ad option they are testing will trigger ads to be displayed specifically to people who … Read more
Alphabet Inc (Google) and Facebook Inc have recently released their quarterly revenue results, and it is clear that the two tech giants are doing quite well. Both of these companies make the vast majority of their money on advertisements, and combined they bring in more than 60% of all Internet ad revenue in the US … Read more
In an effort to turn the struggling company around, Twitter has brought one of the co-founders back to the team. Biz Stone will be rejoining Twitter in an attempt to ‘guide the company culture’ and hopefully attract new users and advertisers. He will not be taking over anybody’s job, but rather the company created a … Read more
Facebook is making billions of dollars, most of which is coming from running advertisements on their social network. It stands to reason that these advertisements are producing positive results for the advertisers, or people would stop using them, right? According to a new survey from Manta, that might not be the case. Manta reached out … Read more
Facebook has had a lawsuit pending since 2013 related to alegations made in 2012 that the company was scanning private messages, and counting the links shared within them as ‘likes’ for their algorithms. This accusation was made by a security researcher, Ashkan Soltani, who found that Facebook was doing this. The social network changed their … Read more
Facebook is expanding their successful branded content option to additional brands. Along with this expansion, they are making some important updates to their policies and taking steps to ensure the branded content is obviously an advertisement by having it marked as ‘paid.’ Identifying any type of content as paid is legally necessary if the publisher … Read more
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