In what has been one of the longest legal battles ever, it seems that Affiliate Marketing Troll company Essociate may finally be gone. One can only assume all the companies now that have been harassed will be turning around and suing them completely out of business for their unethical and now invalid actions against the … Read more
New research by the fine folk at Forrester Consulting, and paid for by the great guys at Rakuten shows that performance and affiliate based marketing will grow in leaps and bounds in the next five years. The report claims that over 80% of all advertisers and 84% of all publishers are running some type of … Read more
Heather Vale of Performance Marketing Insider sits down at Affiliate Summit West #ASW16 to talk with Brad Dobbins, VP of Affiliates, and Lee Aho, VP of Advertising for Clickbooth about their performance marketing exchange, and how it’s going to disrupt the performance and affiliate marketing world. In this exclusive interview, find out how the company’s … Read more
Luxury fashion community and online retailer Farfetch has partnered with Rakuten Linkshare to expand their affiliate marketing base. Since the inception of the partnership, Farfetch has seen a 91% increase in annual revenue, and an expansion into over 180 territories and 9 languages. Farfetch is determined to only work with high-end bloggers and content sites, … Read more
Competition is fierce in the world of adult affiliate marketing. New affiliates enter the scene every day. It makes sense; the adult industry remains strong in the face of economic downswing, political shifts, and changes in social awareness. Humans are driven to mate, and pornography tricks the brain into thinking that the body is having sex … Read more
Earlier in the week Pinterest announced that they would soon be launching their new ‘buy it’ button, which will allow visitors to buy a variety of the products featured on their site with just a few clicks. This new feature has been long awaited, and will help many brands generate a lot of direct income. … Read more
Pinterest has become one of the premier social networks, and one that has been very effective for many affiliate marketers. Unfortunately, according to a recent announcement, they will be removing all affiliate links, redirects and trackers from all the pins on their platform. The pins themselves will remain up, of course, but the links will … Read more
Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this interview at Affiliate Summit West, discover what advances engage:BDR is making with click to call, including pushing a variety of new verticals. Also find out why click to call is such a hot topic for 2015, how … Read more
According to a recently published study, brands that use affiliate marketing to promote their products or services are trusted significantly more than those that use other digital marketing strategies such as email marketing, social media marketing or even display advertising. The study surveyed 1128 online shoppers and 206 bloggers (who don’t use affiliate marketing to … Read more
Crowd funding sites like Kickstarter and others have helped thousands of people raise the capital they need to get their ideas to the next level. These types of sites make it possible for many people to raise money from other individuals, rather than turning to the bank for cash. This is a win-win situation for … Read more
The world of online affiliate marketing has been dominated by men since the dawn of the industry, but according to new research, that is all about to change. Research from Optimus Performance Marketing found that nearly half of all female website owners will be looking to implement some sort of affiliate or performance marketing into … Read more
In this second part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE, about their new offering, cupCAKE. Discover how it’s been made simpler than CAKE for the individual user, taking away the tools designed for larger-volume enterprises while still leaving what you need, including scalability, reliability … Read more
The second annual Online Performance Marketing study conducted by PwC for the Internet Advertising Bureau UK has been released, and it has some pretty encouraging numbers for anyone involved with affiliate marketing. While the study looks primarily at the UK market, much of the data can be used as an excellent indicator of the state … Read more
You may remember several months ago when I wrote the story titled, “World’s First Offline Affiliate Network?” It was about Yub, which offers an innovative way to take the benefits of affiliate marketing, and implement them into retail locations and restaurants. At the time, they had just received $12 million dollars of capital through investors. … Read more