Ransomware is considered by most to be one of the biggest threats to individuals and businesses today. The basic way that ransomware works is that a computer is infected through normal channels (email links, corrupt websites, ect) and the software takes all the files (including pictures, documents, videos, ect) and encrypts them using advanced encryption … Read more
Everyone in Performance Marketing knows Evan Weber. Every event, every publication, everywhere there he is, for as long as I remember talking up the business of affiliates and making money. In his signature style of “don’t give a shit” dress, you’d often think that he was perhaps job hunting at the conventions. However, when you … Read more
Incite Group has just released their new whitepaper, which includes comprehensive research on a variety of different topics related to marketing today. The report, titled, “The State of Marketing 2016” covers many different issues, but more importantly, gives tips on how marketers can find success today and long into the future. The paper gathers information … Read more
Most performance marketers will remember last year when the popular image sharing social network Pinterest banned affiliate links. Many Pinners lost significant amounts of revenue because they were no longer able to include affiliate links in their posts, which is how they were earning their income. At the time Pinterest said that they made the … Read more
The International Advertising Bureau (IAB) released their most recent numbers of performance marketing for the UK, and it is looking good. The IAB works with PwC to assess key performance marketing channels as part of their overall look at economic worth. In 2015, approximately 1% of the UK’s total domestic product was influenced by performance … Read more
Five Federal Enforcement Actions that Changed the Online Industry In the last five years the marketing industry has been hit with a lot of lawsuits that have drastically changed the industry. Gone are the days of affiliate networks making bad decisions to promote less-than legitl offers – or at least an understanding that doing illegal … Read more
Pure Hospitality Solutions (parent of Central American-Caribbean Online Travel Agency) has just announced that they are launching a new affiliate program for their hotels. They found that there is significant interest from the hotels in their network, which will make it possible to run very successful campaigns and hopefully attract top travel affiliates. Melvin Pereira, … Read more
Do you work in the financial industry? Heather Vale of Performance Marketing Insider talks to John Cody, Director of Affiliate Relations for Zero Parallel. In this interview at Affiliate Summit West #ASW16, discover why they focus on the financial vertical, what company they developed from (or, actually, maybe not… ), what types of offers perform … Read more
What does your music do for you? Heather Vale of Performance Marketing Insider catches up with Anthony Kirlew, Affiliate Marketing Manager for Wholetones. In this interview at Affiliate Summit West #ASW16, find out what Wholetones are, how the seven healing frequencies help people, what types of affiliates can benefit from promoting the product, what payout … Read more
Phillip Fleitz, an affiliate marketer who who promoted himself as a computer security expert, was sentenced today for his hacking of computer networks to illegally collect emails and phone numbers to spam people. Judge Maurice Cohill Jr sentenced him to 27 months in jail, saying that his scheme was “sophisticated and serious.” Fleitz mainly used his … Read more
Heather Vale of Performance Marketing Insider chats with Dylan Stout, VP of Operations for RevenueAds, at Affiliate Summit West #ASW16. In this interview, find out what kinds of exclusive offers the network has, what verticals they specialize in, and more. RevenueAds specializes in growing your company and maximizing your ROI through Cost-Per-Acquisition (CPA) Advertising. Working … Read more
Heather Vale of Performance Marketing Insider catches up with Todd Bouillon, CEO of UnsubCentral and Affiliate Summit West expert speaker on the topic of Four Easy Steps for Choosing an Email Affiliate. In this exclusive interview discover how to improve your email marketing results when it comes to partnering and leveraging a publisher’s list, as … Read more
I just got back from the Clickbooth party at the HardRock’s Private Exclusive Suites. Shared a couple drinks with some amazing old friends, and then started talking to everyone about the news of the day from Clickbooth. They were announcing that they were shutting down their affiliate network as it is, and moving to creating … Read more
It time again for the biggest, baddest affiliate and performance marketing event in the history of the world. Yep, Affiliate Summit Las Vegas is back, and that means tons of parties, tons of meetings, but who should you do business with? We’ve compiled a list of the companies you should be doing business with, those … Read more