Partnerize, the leading provider of partner marketing software for global brands, today announced $9M in additional investment, at a $127M valuation. The round was led by GP Bullhound, a leading global technology advisory and investment firm. The proceeds will be used for additional sales and marketing expansion and support further growth and development of a … Read more
Performance marketing brings brands, networks, and affiliates together to drive more traffic and conversions for brand campaigns. While many brands and performance agencies enjoy successful and mutually beneficial relationships, affiliate fraud has left the industry with a black eye. Many say that the bad old days of shady affiliate marketing is waning, but it takes … Read more
A huge scheme to defraud advertisers via android apps has been discovered. A SWATHE of sophisticated bots were able to bypass Google’s checks to put a giant fraud operation at the heart of the Google Play Store and generate what some experts claim could be over $500 million in fraud. An investigation by Buzzfeed News … Read more
Vegas based social media marketing company Crown Siren is now claiming that Facebook mislead advertisers as early as 2015 about video metrics and then did everything they could to hide the truth from advertisers. The group dubs itself LLE One and includes Las Vegas-based social media firm Crowd Siren and Social Media Models as well … Read more
In a single day’s worth of posts that have sponsored or ad tags on Instagram, about 50% are fake engagements, according to data from the anti-fraud company Sway Ops. Influencer fraud is, unfortunately, a real part of social media. Countless influencers use fraudulent practices to make their influence seem more widespread than it is. Whether … Read more
The Securities and Exchange Commission today charged a group of internet marketers who allegedly created and disseminated elaborate rags-to-riches videos to trick retirees and other retail investors into opening brokerage accounts and trading high-risk securities known as binary options. According to the SEC’s complaints, investors were conned out of tens of millions of dollars through … Read more
Celcom Axiata has launched Koble, a global digital B2B matchmaking platform, for enterprise customers, enabling them to discover, connect and facilitate business deals with buyers and suppliers worldwide. The app’s launch follows the newly enhanced Celcom Business portfolio for digital enterprise focused products. By integrating Koble’s app into the Celcom Business portfolio of services, the … Read more
The affiliate marketing game is still going strong today, despite many claiming that it’s all but dead. While it’s true that a large number of specialists have already taken over the market and have established their presence on it in all kinds of niches, it’s far from impossible to get your foot in the game … Read more
The global affiliate industry has seen a great change over the last 20 years and, compared to the early adopters, today’s marketers must be fully armed before entering the affiliate marketing battlefield.. Exploring the New Affiliate Marketing Landscape Anticipating your question, here’s what the affiliate marketing arena looks like in 2019. First and foremost, we … Read more
Polysleep, a leading Canadian hybrid foam mattress innovator, launches today its Affiliate Program, an exciting new partnership opportunity for customers with high online visibility to work collaboratively with the fast-growing company and benefit from the industry’s most competitive payout. Polysleep will work with the affiliates to help them create incisive, unbiased content to help future … Read more
Affiliate marketing is growing quite quickly in the UK, and being used for driving sales in more and more industries. According to a recent report from the Internet Advertising Bureau, the total spend in 2017 for affiliate marketing went up from £482 million to £554 million, which works out to 15.1% growth. This is quite … Read more
LeoVegas has taken further steps to foolproof its affiliate network following a new partnership with Wag.io. Wag.io lets affiliate managers monitor all affiliate activity and marketing materials in one place, theoretically helping them spot non-compliant activity. I found this really really cool, that an affiliate marketing software was 100% focused on compliance and oversight. LeoVegas … Read more
Bloomberg recently published an article titled, “How Facebook Helps Shady Advertisers Pollute the Internet.” (can be found HERE.) This article is obviously an effort to draw in readers who are interested in all the Facebook controversy going on right now. And it has undoubtedly worked quite well, so we can’t really fault them for that. … Read more
Canada’s telecommunications regulator says that more than 200 companies and websites have been flagged for follow up by a multinational group investigating problems with affiliate and performance marketing. The problem sites were found last summer through an investigation co-ordinated by the Unsolicited Communications Enforcement Network (UCENet), which includes Canada. The Canadian Radio-television and Telecommunications Commission, … Read more
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