Social media platforms have been under increasing scrutiny in recent months for their failure to police content effectively. The latest example comes from Twitter, where several major advertisers have pulled their ads after learning that they were appearing alongside tweets soliciting child pornography. This is a serious problem, and one that CMOs need to be … Read more
A new study from Ebiquity has found that almost 10% of programmatic ad spend in the US goes to low-quality, low-value websites designed to trick advertisers. The study analysed data from over 1,000 websites and found that 9.6% of ad spend went to sites with “ad fraud” or “non-human traffic” issues. Ebiquity estimates that this … Read more
Attention Lead Generators.
It’s bad news, again, for TikTok, the Chinese owned company that implores teens to dance and do stupid challenges. Senators Mark Warner and Tom Cotton, the top Democrat and Republican respectively on the Senate intelligence committee, sent a letter to the Federal Trade Commission on Thursday urging the agency to investigate ByteDance’s TikTok over reports … Read more
The Federal Trade Commission (“FTC”) recently announced its long awaited proposed changes to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (the “Endorsement Guides”). The Endorsement Guides were first enacted in 1980 and are intended to help businesses ensure that their endorsement and testimonial advertising conforms with Section 5 of the FTC … Read more
I’ve been tracking down fraudsters for quite a bit, first for the US Secret Service, and then in the advertising industry in my publications. Nothing really irks me so much as fraud — especially when it’s played by some of the largest industry players in the land. The fraud not only makes our entire industry … Read more
In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within these new digital landscapes. Influencer marketing likely will remain an important tactic to grow engagement within the metaverse. An important precursor to full immersion in this space is the gradual rise … Read more
Let’s do some thought exercises around the programmatic media that you’re buying. The following thought-starters are going to be mind-bending and thought-provoking. Hopefully you will keep an open mind, as you try to wrap your head around what may be mind-blowing, head scratchers. Advertisers are addicted, agencies are conflicted Advertisers have been addicted to programmatic … Read more
The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
The Federal Trade Commission recently announced that a company that sells customizable promotional products such as wristbands, lanyards, temporary tattoos, and buttons, and its owner, will settle FTC charges that they made false, misleading, or unsupported advertising claims that their products were all or virtually all made in the United States. The settlement requires the company and … Read more
