Google just released an API for its affiliate network program. Using the new API, both publishers and advertisers will be able to automate different, common tasks. The roll-out of these new capabilities should prove beneficial… New Google Affiliate API Released
Despite the many challenges currently being faced in the pay-for-performance advertising industry, MaxBounty is excited to begin their ninth year of always providing on-time payments to their affiliates, the best CPA campaigns, and high-level support.… MaxBounty Celebrates Eight Years
Recently, a bill was introduced in the senate called the “Marketplace Fairness Act”, or S.1832. At its most basic level, the bill would require most business, in all states to collect sales tax from “remote… Affiliates May Be Screwed by Marketplace Fairness
You may have been left with the opinion, if you were fortunate enough to read my column, “How Groupon’s Value Is Based on Performance,” that I am a huge Groupon…well, Groupie. While I am a… Group Buying Sites will Die Out
Ad exchanges are gaining significant traction in online advertising. Do they pose a real and present danger to affiliate marketers? Ad Exchanges Defined As Wikipedia defines them, “Ad exchanges are technology platforms that facilitate the… Ad Exchanges Will Kill Affiliates?
Market researchers StrongMail recently reported the results of a marketing survey which shows that 92 percent of businesses contacted indicated that they plan to increase or at least not decrease their marketing spending in 2012.… Study Shows Everyone Loves Social Media
Stumbleupon is making a play for more users by revamping its color scheme, debuting a new logo, a new “Channels” feature and improving the effectiveness of its stumble feature by adding a new “Stumblebar,” the… Stumbleupon Gets a New Look
In an effort to mitigate the difficulties involved in switching to a new online reservation system, Virgin America has been making good use of social media. In fact, they have sent out more than 11,000… New Changes at Virgin America
MaxBounty is one of the most recognized CPA networks in the industry. Founded in 2004 with the ideology of ‘paying affiliates more’, MaxBounty has become a premier resource for affiliates seeking to draw advertising revenue… MaxBounty: CPA Network Review.
Performics, the performance marketing agency owned by Publicis Groupe, today announced a new global leadership team in support of its burgeoning worldwide network. Daina Middleton, current U.S. CEO, expands her role and is promoted to… Performics Appoints New Management Team
Affiliate marketing spend is expected to increase in 2012, according to a survey from the IAB. Over the next 12 months, growth in Affiliate advertising is expected to increase with 77% of respondents stating that… Huge Growth in Affiliate Marketing Says IAB
If you didn’t know, until September 2010, Facebook actually had a very nice conversion tracking program. Yes, in the start of their program, when they actually liked affiliates, they had an entire affiliate team that… Facebook Now Allows Conversion Tracking
ADOTAS – According to both the Wall Street Journal and the New York Times, who had spoken with insiders who weren’t authorized yet to speak on the record about the project, Google is working on… Google to Challenge Amazon
Report: Google Rules the World ZenithOptimedia has issued a report that shows that Google controls over 44% of the global online advertising, making it easily the dominant player in the industy. Internet advertising is now… Report: Google Rules the World