Google just released an API for its affiliate network program. Using the new API, both publishers and advertisers will be able to automate different, common tasks. The roll-out of these new capabilities should prove beneficial to both affiliates and advertisers. Affiliate Benefits With the API, publishers will be able to request a list of all … Read more
Despite the many challenges currently being faced in the pay-for-performance advertising industry, MaxBounty is excited to begin their ninth year of always providing on-time payments to their affiliates, the best CPA campaigns, and high-level support. MaxBounty is eager to move forward in2012, continuing to be a leader in the performance-based marketing industry. “Eight years is … Read more
Recently, a bill was introduced in the senate called the “Marketplace Fairness Act”, or S.1832. At its most basic level, the bill would require most business, in all states to collect sales tax from “remote customers.” These remote customers are defined as customers that reside in a state, where the retailer does not have a … Read more
You may have been left with the opinion, if you were fortunate enough to read my column, “How Groupon’s Value Is Based on Performance,” that I am a huge Groupon…well, Groupie. While I am a “member” of Groupon, I am far from a fan of the model. Since my last column sounded like a love-letter … Read more
Ad exchanges are gaining significant traction in online advertising. Do they pose a real and present danger to affiliate marketers? Ad Exchanges Defined As Wikipedia defines them, “Ad exchanges are technology platforms that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks.”1 The Rubicon Project and Pubmatic are examples … Read more
Market researchers StrongMail recently reported the results of a marketing survey which shows that 92 percent of businesses contacted indicated that they plan to increase or at least not decrease their marketing spending in 2012. Given the economy is showing some signs of life after a few dark years, this might not come as a … Read more
Stumbleupon is making a play for more users by revamping its color scheme, debuting a new logo, a new “Channels” feature and improving the effectiveness of its stumble feature by adding a new “Stumblebar,” the crux of its business model. Stumbleupon was an early leader in the area of web content flagging social media services. … Read more
In an effort to mitigate the difficulties involved in switching to a new online reservation system, Virgin America has been making good use of social media. In fact, they have sent out more than 11,000 direct messages via Twitter to customers upset about problems encountered during the transition. Prior to the switch they sent out … Read more
MaxBounty is one of the most recognized CPA networks in the industry. Founded in 2004 with the ideology of ‘paying affiliates more’, MaxBounty has become a premier resource for affiliates seeking to draw advertising revenue from their websites, e-mail lists and SEO/SEM efforts by providing them with hundreds of quality CPA campaigns. Our large base … Read more
Performics, the performance marketing agency owned by Publicis Groupe, today announced a new global leadership team in support of its burgeoning worldwide network. Daina Middleton, current U.S. CEO, expands her role and is promoted to Worldwide CEO based in Chicago, effective immediately. Performics currently operates in 14 countries and plans additional expansion in 2012. To … Read more
Affiliate marketing spend is expected to increase in 2012, according to a survey from the IAB. Over the next 12 months, growth in Affiliate advertising is expected to increase with 77% of respondents stating that their marketing spend for affiliates had grown this year, while another 71% would grow further next year. 140 brands were … Read more
If you didn’t know, until September 2010, Facebook actually had a very nice conversion tracking program. Yes, in the start of their program, when they actually liked affiliates, they had an entire affiliate team that dealt with their questions. Well, for those who follow Facebook, sometime last year they decided to completely stop supporting affiliates … Read more
ADOTAS – According to both the Wall Street Journal and the New York Times, who had spoken with insiders who weren’t authorized yet to speak on the record about the project, Google is working on a service that, for a fee, will ship and deliver products within a day after they’re ordered. Not a lot … Read more
Report: Google Rules the World ZenithOptimedia has issued a report that shows that Google controls over 44% of the global online advertising, making it easily the dominant player in the industy. Internet advertising is now clearly dominated by Google, which has increased its share of the internet ad market from 34.9% in 2006 to 44.1% … Read more