Two separate Internet security firms have reported that over the past several days, Yahoo’s advertising servers have been distributing malware to visitors to Yahoo! properties, and other sites that have the Yahoo! ads being displayed. It is believed that the malware was put onto the advertising servers by malicious parties who found a way to … Read more
TopPPCs.com has recently released its December, 2013 edition of their best pay for performance ppc agencies on the net. They rate these agencies by analyzing benchmarks and comparing them to the industry as a whole. Acting as an independent third party, Topppc.com provides this information free of charge, and it is commonly used by many … Read more
Google’s authorship program has been one of those quiet successes over the course of 2013. Writers and authors who linked their content to their Google+ profile were able to build authority for themselves, and any sites that they wrote for, which also passed on some good SEO authority. Like all good things, however, some of … Read more
The Pew Research Center has recently released a third quarter survey, which shows that 72% of US adults are using social networks. While Facebook is the dominant network, a growing number of people are beginning to use two or more social media platforms. 42% of adults responded that they use two or more networks. For … Read more
If you’ve been reading any tech related blogs over the past day or two, you’ve undoubtedly seen dozens of stories citing a new study from a UK academic which looked at the decreasing popularity of Facebook with teens and young adults. In the study, it is said that Facebook isn’t just losing popularity with this … Read more
Microsoft’s Bing search engine has been getting a lot of press in the past few weeks. One of the leading contenders for the CEO spot was talking about possibly selling off the search engine if he got the job. The Bing/Yahoo partnership has been starting to run more smoothly, and Bing’s numbers are consistently holding … Read more
Google’s Head of Search Engine Spam, Matt Cutts, sent a tweet linking to a recent Gawker story which discussed the technique of SEOs contacting ‘news’ writers, and paying them directly to link back to their site. Cutts said that they are aware of this activity, and are “taking action o hundreds of buyers, dozens of … Read more
Oracle has officially announced that they will be acquiring Responsys Inc in a deal worth about $1.5 billion. The deal is expected to be completed in the first half of 2014. Responsys is a cloud-based marketing company, and provider of enterprise-scale cloud based business to consumer software. This purchase will help Oracle become the dominant … Read more
The Italian Parliament passed a new measure which will prevent companies from buying Internet ads from companies outside of the country. The law was put in place because of the fact that large companies like Google would sell their ads through a regional company in a more tax friendly location. In Google’s case, they would … Read more
According to a recent poll done by Affiliate Network Paid On Results, 20% of online retailers ‘didn’t fully understand’ what affiliate marketing is, and another 26% said that they have not thought about using any type of performance marketing strategies to promote their brand. This adds up to about 46% of all online retailers who … Read more
Google has recently announced an update to their Google Analytics tool that should help many marketers understand more about what types of efforts are having the biggest effect. Marketers have long complained that it was difficult to accurately see what types of SEO investments had the best ROI, and this new update is set up … Read more
Clickmob has long been a long been an innovator and leader in mobile advertising and marketing solutions, and today they launched another great product. They are now offering a mobile phone call advertising marketplace for small businesses and enterprises. This marketplace was created due to the growing demand for services that put customers directly in … Read more
eMarketer has released a new market forecast which shows that mobile advertising will end 2013 at about $9.6 Billion for the year. That is almost double the $4.36 billion in 2012. This is just the latest in series of reports from a variety of different sources that show this dramatic growth in the mobile advertising … Read more
Experience Advertising, Inc, which is the number one ranked affiliate marketing company, according to TopSEOs.com, has rolled out their annual holiday promotions to their affiliates. Experience Advertising runs promotions for their clients through the Commission Junction and ShareaSale networks, which are two of the largest and most well respected affiliate networks in the World. Each … Read more