Cash back and voucher programs are an extremely popular way to encourage customers to shop in specific locations, and they are also a great way for online marketers to dip into the offline retail market. The problem with these types of services, however, is that they add in complexity to a purchase, which is very … Read more
The Annual Leadership Meeting of the Interactive Advertising Bureau (IAB) occurred Sunday evening, and the newly appointed chairman, Ziff Davis took a bold stand against ad fraud. When addressing the room, filled with online publishers, agency executives and vendors, he said “We’ve got to stop devaluing digital media. It’s simple; No more traffic fraud. Let’s … Read more
If you’ve been visiting this site for any length of time, you are well aware of the fact that one of the biggest threats to online marketing is the extreme scope of digital advertising fraud. While studies disagree on just how bad the problem is, there is no question that it is costing advertisers billions … Read more
It is well known that people are more likely to buy something if their friends or family have already purchased it and enjoyed it, and posted about it on their social media accounts. A recent survey was done by Harris Interactive that has helped to show just how beneficial these types of social posts can … Read more
CPA Detective was voted the 2014 “Best In Class” for fraud detection by the members of the prestigious industry group LeadsCouncil. This independent association is committed to best practices in the lead generation space. This is the second year in a row that CPA Detective has won a LeadsCouncil honor. Last year, the firm received … Read more
Google has already had to pay $15.8 million in a lawsuit brought on by a company named Vringo (through a subsidiary called I/P engine) for patent violations. Vringo had acquired two patents from Lycos that are about the ranking and placement of ads in search engines. In 2012, courts ordered Google, Microsoft, AOL and others … Read more
ValueClick has long been a leader in digital marketing, and since 2003 has been one of the biggest companies in affiliate marketing, because they purchased Commission Junction. Commission Junction is the industry’s largest affiliate marketing business. ValueClick has recently announced that they are rebranding their entire company, and changing the name to “Conversant.” Along with … Read more
A new report from Integral Ad Science (formerly known as AdSafe Media) was released concerning the quality of the digital ad market. They found that ad fraud has gone down, in terms of percentages, over the past year. In fact, suspicious ad activity dropped from 30% in Q4 2012 to 13% in Q4 2013. This … Read more
Reddit has long been a major source of traffic for millions of sites. Millions of people visit Reddit to find news and other information that is published throughout the web. Over the past year, however, the total percentage of traffic sites see coming from Reddit has dropped significantly. There seems to be several reasons that … Read more
12 companies have recently agreed to no-fault consent orders with the Federal Trade Commission, which is intended to settle charges that they falsely claimed that they were in compliance with the US-European Union and the US-Switzerland Safe Harbor Programs, even though their certifications had lapsed. The 12 companies come from virtually all industries, including mobile … Read more
The second annual Online Performance Marketing study conducted by PwC for the Internet Advertising Bureau UK has been released, and it has some pretty encouraging numbers for anyone involved with affiliate marketing. While the study looks primarily at the UK market, much of the data can be used as an excellent indicator of the state … Read more
When brands invest in digital advertising there are a lot of things they need to think about. Creating an engaging ad, targeting the right audience, figuring out what the right cost per click is and many things need to be considered or you’ll lose a lot of money on the ad campaign. One of the … Read more
The new ‘Send to Anyone on Google+’ feature which Google launched earlier this month has gotten a lot of negative feedback. Many people don’t like the fact that it opens up anyone with a Google+ account to receiving more spam. Consumer Watchdog, which is a non-profit group, has recently filed a complaint with the FTC … Read more
Symantec has recently discovered a new threat to some people who uses an android mobile device, including phones and tablets. Hackers have developed a way to install a piece of malware onto mobile devices when they are connected to Windows PCs, and it is a major threat. Windows computers that are infected with the malware … Read more