Clickbooth has definitely been on the cutting edge of the industry, and what they do often makes waves in how other companies do business. They’ve been doing it for over 10 years now, and have pretty much remained at the top of the affiliate and performance marketing food chain. In fact, almost every major affiliate … Read more
iSIGN has been working hard to quickly grow their network of ‘Smart Antennas’ which provide businesses with real time mobile advertising solutions. They will be adding their services to a restaurant chain, beginning with nine locations in six states. These restaurants should have the Smart Antennas installed and active by December 2, 2013. In addition, … Read more
Ever since Facebook ended their data-sharing relationship with mobile analytics providers Kontagent and HasOffers, there has been something of a feeding frenzy from other companies trying to attract potential new customers. Kochava, a growing mobile analytics firm, has stepped up their game and launched a new version of their already popular ad effectiveness measurement platform. … Read more
Google and comScore have announced a partnership that will allow brands using Google advertisements to gain a significant amount of additional information. The goal is to provide digital ads with the same statistical data that brands are used to getting with television advertisements. Once perfected, Google hopes this will help them to attract more of … Read more
According to information recently released by the website Upworthy.com, people who don’t read full articles end up sharing more than those that read the entire thing. They began tracking data based on how much time each person spent on a given article, rather than on their site as a whole. With that information, they began … Read more
Distill is a mobile advertising start-up that is best known for developing an innovative, collaborative video-based system that is used to help hire technical talent. Yahoo has purchased this new company, but not because they wanted this new system. Yahoo is actually planning on shutting down the company itself, and hiring the top engineers to … Read more
The Federal Communications Commission (FCC) is making some moves internally that are going to allow the agency to take on a much larger and more active role in fighting hackers and increasing cyber security. These roles have traditionally been filled by law enforcement, intelligence agencies and the military, but the FCC seems to want to … Read more
Two companies, HasOffers and Kontagent, have violated the Facebook agreements regarding how long they may hold onto data, and now they are paying the price. They have been cut from the Facebook mobile ad measurement program. Facebook discovered the violation during a routine privacy audit of their mobile marketing partners, which was conducted by a … Read more
The “Top Heavy” algorithm that Google uses to determine whether or not a site is displaying too many ads ‘above the fold’ or not has been confirmed to have had an update recently. Google’s head of search engine spam, Matt Cutts, sent out a tweet that said, “SEO folks: we recently launched a refresh of … Read more
HasOffers was part of a select group of companies that had been partnered with Facebook to bring new mobile customers onto Facebook and provide analytics for those customers. Unfortunately for them, this huge partnership has ended with them being kicked out of the program for violating Facebook’s privacy rules on retaining data and consumer consent. … Read more
Google has just been awarded a patent for, “Transportation-aware physical advertising conversions.” This patent request was submitted back in 2011, but only recently approved. This patent will allow Google to set up within their ads the ability to schedule transportation to a local business within a set area. For example, a restaurant can run an … Read more
The travel meta-search company, Wego, has officially launched a new affiliate network that will make it much easier for marketers to profit from their travel minded visitors. Wego has long been providing some of the major travel sites with the technology and infrastructure to interact with all the major airlines and hotel chains. Up until … Read more
It was recently announced that DoubleVerify, a leading company in providing transparency and accountability in digital advertising, acquired a technology from a software company (RealTargeting), which helps to uncover complex methods used by perpetrators of online ad fraud. The software will be integrated into the DoubleVerify Fraud Protection suite, which is already an industry leading … Read more
Affiliate Window has recently removed 154 publishers from their network, in addition to denying 30-40% of all applications that come into their system. The publishers that were cut had their earnings withheld due to some sort of offense against their terms of service or compliance breach. While the total number of marketers affected is fairly … Read more