Nielsen and the FTC Reach Agreement

Nielsen and the FTC Reach Agreement

Nielsen Holdings, a global information and measurement company, and the Federal Trade Commission (FTC) have come to an agreement regarding the terms outlined in the FTC Decision regarding Nielsen’s acquisition of Arbitron. There was some concern on the part of the industry as well as the FTC that this purchase would cause issues in terms … Read more

Android Usage Grows, but iPhone Still Drives Most Revenue

Opera Mediaworks recently released their latest State of Mobile Advertising report, which contains a lot of important information, especially for marketers who use mobile ads.  This report is created from information gathered on the mobile ad network, which serves over 60 billion monthly page impressions to 425 million users, giving it significant credibility. The study … Read more

Secure Yahoo Searches to make Tracking More Difficult

It has now been confirmed that Yahoo is following in the footsteps of Google, in making all their searches secure. More specifically, all searches from the Yahoo.com property are secure, the Yahoo sites for other countries haven’t yet made the move, though they undoubtedly will in the very near future. This is part of an … Read more

New Snapchat Security Hacked in One Hour

Snapchat has run into some security related issues of late, most significant of which occurred when they were the victims of a cyber-attack that resulted in 4.6 million user’s details being published online.  In response, Snapchat unveiled new security measures to their system earlier this week.  Unfortunately, however, the following day it was deciphered by … Read more

EQ Works Gets Top Ranking for Click Fraud Prevention

EQ Works is a leading provider of targeted advertising, including mobile, video, social and other types of ads.  They have been working on a technology to help filter out bad traffic, and the system, which they call ‘Hercules’ has recently been recognized by Adometry.  Adometry is a provider of marketing performance management solutions, and measures … Read more

Internet 2.0 may make the Web safer, freer and more Private

While the Internet has grown and changed dramatically over the past couple decades, it is still running on largely the same framework as when it started.  The majority of the traffic is controlled by the ISPs and virtually all the storage and services is managed by the web hosting companies.  A group of developers, however, … Read more

Trending Topics gets Major Bump on Facebook

Facebook has recently launched an entirely redesigned trending topics section. The update will help make Facebook users more aware of what is going on in a real-time manor. By quickly glancing at the trending box (in the top right corner) it will be easy for users to see what topics are most popular right now. … Read more

Google Launches Adsense WordPress Plugin

Google has just released a new plugin for WordPress that will allow for simple management of AdSense, as well as Webmaster Tools. This release is still in beta, so there may be some issues, and additional functionality is undoubtedly going to be added in the future. Google said of the release, “We’re still fine-tuning the … Read more

Facebook Still Dominant with Teens

It seems that you can’t go more than a day or two without seeing a new article about Facebook falling out of favor with teens. Heck, I’ve even written a few myself over the past several months. According to a new study, however, teens are still using Facebook, and at a growing rate. The survey … Read more

Yahoo Continues Mobile Buying Spree

Yahoo acquired 28 companies last year, with most of them having a focus on mobile technologies. They seem to be continuing the focus on expanding their mobile presence through buying out companies in 2014. They recently announced an acquisition of Aviate, a mobile technology startup that offers an ‘intelligent home screen’ for mobile phones. The … Read more

Major Domain Auction Focuses on Affiliate Marketers

Above.com has a month long domain auction where they will be selling off about 60 domain names. This auction is targeted specifically at existing affiliate marketers, or those who would like to get started in this industry. Above.com is a domain investment platform, which offers a variety of services to their customers. They are also … Read more