Researching marketing trends and performance on the web is a common practice among marketers of all sorts. Finding studies and reports focused on mobile marketing today is not hard, as they are everywhere. However, the… Why are Marketers Dumb on Mobile?
Viewability is one of the more important factors that marketers have to take into consideration when dealing with multiple ad campaigns at a time. It is definitely not always an easy task to measure the… 50% of Display Ads Are Never Seen by Anyone
Adknowledge Is Taking Their Partners to the Island of Grand Cayman. Adknowledge has announced today the launch of their “Escape to Paradise” contest, a promotion that rewards both their highest earning, and fastest growing email… Adknowledge Announces “Escape to Paradise” Contest
Seems that SiteScout has been fully integrated into Google Ad Exchange, which is obviously one of the top sources for media opportunities. This should make a lot of media buyers happy with access to over… Media Buyers Alert: SiteScout Fully Integrated with Google Exchange
Yesterday, I wondered just how the lawsuit between Apple and Samsung would affect the mobile marketing community as well as the smartphone market. I was under the impression that Apple would be taking a huge… Update: Android Will Be Okay After Apple’s Big Win
Murray Newlands interviews Alexander Tsatkin, also known as the “Angry Russian” about the Five biggest mistakes in mobile marketing that affiliates and marketers make. He gave a similar presentation during Affiliate Summit East 2012, so… Five Huge Mistakes in Mobile Marketing
A lot of online marketers start blogging in order to connect with their audience. However, there’s a difference between running a blog and running a successful blog. In order to get your readers involved and… Does Anyone Care What Your Blog Says?
Murray Newlands interviews Mark Russell, the Managing Director of Optimus Performance Marketing (formerly Existem) a major UK affiliate and performance marketing company. He talked to Performance Marketing Insider TV at Affiliate Summit 2012 in New… The Difference Between US and UK Affiliate Marketing?
Well, it has now been two weeks since the last Affiliate Summit and it has become increasingly evident to me that most just don’t get it. My aim is not to come across as a… Affiliate Summit Losers Will Never Listen
Arguably the most important topic that anyone was talking about near the end of last week was the lawsuit between Apple and Samsung regarding product patents. It appears that Apple had a problem with how… Mobile Marketers: What Does Apple’s Lawsuit Win Mean?
Social media marketing can be achieved on countless networks around the internet, but the networks that most marketers show interest in are Twitter and Facebook. They are used all over the globe, and both have… Would People Pay to Remove Facebook Ads?
Murray Newlands interviews Chris Kennedy, the CTO of ScrubKit, one of the premiere CPA fraud detection companies in the world. They estimate that they have prevented since they started over $50M in fraud – which… $50M In Fraud has been Prevented by Scrubkit
You may not have known this, but America’s obsession with mobile calling goes all the way back to the 1930. Landline telephone users could be connected via radio to oceanic passenger liners at sea at… The Shocking History of the Mobile Device and its Impact on Marketing.
Murray Newlands speaks to Brook Schaaf, a leading Affiliate Management expert and the CEO of Schaaf-PartnerCentric, perhaps the top affiliate management company in the world. He talks about how to run a successful affiliate program,… Brook Schaaf: 10 Tips for Running a Successful Affiliate Program