Facebook has got a pretty well formed method of advertising to their billions of active users. For a while now, there has been a separation between social advertising and the traditional marketplace ads on Facebook that has been working quite effectively. The separation between the two ad types has always been very evident, which is … Read more
Like most forms of digital marketing that exist today, the use of video marketing is still growing more and more each day. Marketers are continuously realizing the potential that video ads have in bringing in fantastic results. However, even though video ads are quite successful, it may be in ways that you did not know … Read more
There is one thing that all internet marketers are looking for or have looked for at some point during their careers, and that is clicks. Clicks are pretty much a form of currency around these parts, and the more there are, the merrier. Now, though, these clicks are coming through in various ways, be they … Read more
A new survey from Blue Kangaroo, a company that notifies consumers of deals and promotions from thousands of brands, gives some fantastic insight into just how consumers feel about the email marketing that they receive on a day to day basis. The survey was comprised of twelve questions, each pertaining to a different aspect of … Read more
Everyone knows that the Facebook mobile app has been at the top of the list in every app market for a long time now. It is quite possibly the most popular app released on any mobile platform, and it is starting to seem like people are using the mobile platform more than they are browsing … Read more
Acquinity Interactive, has started calling partners telling them that they are immediately shutting down all “promotional” type offers, often called e-mail and zip submit offers. This comes as a surprise to many people, as they were seen as the leaders in the space for many years – and because of that, people were talking this … Read more
Everyone is talking about the response rate on mobile, how its so huge, so target, how mobile advertising is already working so well. I’m not going to be dumb enough to disagree with that, mobile is the wave of the future and anyone who gets into the space early (even now) has a huge advantage … Read more
Despite what you’ve heard over the course of numerous Google updates, SEO isn’t dead – not even close. That’s not to say someone doesn’t need to come along and put a bullet in its nerdy little head and end its existence. SEO Isn’t Dead Search Engine Optimization (SEO) has always been about Content, Site Architecture, … Read more
Earlier this month, Hewlett-Packard and its public relations company received a pass from the Federal Trade Commission for allegedly providing bloggers with $50 gift certificates for themselves and $50 gift cards for their readers in exchange for positive reviews regarding the company’s “Inkology” product. The Guides Concerning the Use of Endorsements and Testimonials in Advertising are … Read more
Small and medium businesses have always had a different way of marketing than the country’s larger businesses have, simply because of the huge differences between them. However now, small and medium businesses are starting to adopt some of the methods of big businesses, when it comes to marketing. EMarketer recently released an article detailing the … Read more
Change is something that all marketers are familiar with. The state of certain marketing platforms, tactics, and results are constantly changing, so it is often difficult to keep up and stay afloat. The constant change causes marketers to become confused, often wondering if what seems like the right move today, will still be a smart … Read more
There was something that I noticed that I decided to read up on recently, and that is Twitter’s testing of these new “Like” and “Star” buttons. In my mind, I could see no way for Twitter to make any additions to their social platform, but with the testing of these new buttons, I wondered what … Read more
In the past few months, Pinterest has been quietly lurking in the background of all the big news that has been making headlines. Sure, the company has been talked about here and there, but the rate at which it is growing is what should really be talked about. Pinterest has been rapidly increasing in success, … Read more
According to Greg Shepard of AffiliateTraction, “Clickless” tracking is must technology that will allow affiliate marketing to grow into social media in new ways. He sits down with Murray Newlands and talks about how this allows more affiliates to be involved in viral based social media where word of mouth may benefit a merchant, but … Read more
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