Alright, folks, let’s talk about adtech’s latest punching bag: curation. It’s the kale of programmatic—good for you, sure, but nobody wants to chew on it unless it’s blended into something that hides the bitterness. But… Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean
Netflix just gave the axe to its Southern California AAA game studio, Team Blue, before it ever released a single game. In a move that reeks of “too big to fail” vibes, Netflix poured money… From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down
Performance marketing has become the fast-food option of the digital age—convenient, tempting, and delivering instant satisfaction. However, just like a diet of burgers and fries, the long-term consequences are far from healthy. The race to… Why Your Brand Feels Like a Cheap Date: All Flash, No Substance in the World of Performance Marketing
Let me paint you a picture: I’m sitting across from Jonah Goodhart—yes, that Jonah Goodhart. The ad tech wunderkind who co -founded Moat, sold it to Oracle for a king’s ransom, and then had the audacity to… Why Jonah Goodhart Thinks Your Feelings Matter More Than Clicks
Let’s start with the obvious: Raj Chauhan has been around the block. And I don’t mean the block you stroll around on your morning jog. No, Raj’s block is more like an endless digital loop,… Ad Tech Survivor: Raj Chauhan’s Escape from the Island of Overengineered Data
If you’re not already working on your holiday marketing strategy by the time fireworks light up the sky on July 4th, you’re already behind. Gone are the days when Black Friday was the starting line… The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show
We’re talking about DSPs—those clunky, overstuffed jalopies that are clogging up the digital ad freeway like a never-ending traffic jam. Right now, we’ve got a DSP market that’s bloated, overcooked, and way past its expiration… DSPs: The Zombie Platforms Shuffling Through AdtechWhen innovation dies but the platforms keep walking.
Jennifer Jackson’s career path reads like the script of a tech-world reboot where the hero doesn’t save the day with algorithms or gadgets but with a deep-seated love of data and a refusal to take… Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes
Chris Koehler, Twilio’s Chief Marketing Officer, isn’t just another marketer who throws around buzzwords like “disruption” and “innovation” while making it sound like he’s reading from a teleprompter at a TED Talk. No, this guy’s… The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos
David Rabin, Lenovo’s CMO for the Solutions and Services Group (SSG), is like the guy in a high-stakes poker game who looks at everyone else frantically tossing chips around and says, “Let’s not lose our… ThinkPad to Think Big: Rabin’s No-Nonsense Path to Lenovo’s Future
So, here we are, folks. Google, the tech behemoth that knows more about your browsing habits than your mom, is in the courtroom again. And this time, it’s not just for some regulatory wrist slap… How Google’s 20% Cut Is Like Paying for a Penthouse and Getting a Broom Closet
Welcome to the Wild West, where the metrics are made up, the KPIs don’t matter, and everyone’s got their own interpretation of success. If that sounds like a circus with no ringmaster, that’s because it… Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing
The Trade Desk is doing a masterclass in the fine art of playing dumb, denying they’re building a TV OS like a kid with crumbs all over his face denying he touched the cookie jar.… From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?
Roll up, roll up! Welcome to the greatest show in Silicon Valley—a legal battle royale where the DOJ is hell-bent on bringing Google’s ad tech empire to its knees. Imagine the Colosseum, but instead of… Google’s Monopoly Game: All the Pieces, All the Power