MailJet, which is an email marketing platform, has just confirmed that they have received $11 Million in Series B funding from investors including Iris Capital (which was the lead investor), Alven Capital and Seventure. The money is going to be used to expand their footprint into North America, Southern Europe and the Nordic States as … Read more
Everyone knows that digital marketing is one of the fastest growing and most effective ways to build your business today. Whether you’re just starting out as a performance marketer looking to make a living online, or you’ve got an established brick and mortar business that you want to grow, digital marketing is essential. Of course, … Read more
How would you like to use an affiliate platform that allows you to bypass heavy testing with no risk? Heather Vale of Performance Marketing Insider speaks with Erin Cigich, CEO of Clickbooth, about their new platform cb:LEAP. LEAP stands for Link Enabled Affiliate Platform and promises to take the industry “leaps and bounds forward” by … Read more
Matomy Media Group, which is a global digital performance advertising company has announced that they have made a ‘strategic investment’ in the email marketing and ad targeting group, Avenlo. They will acquire a 70% interest in the company, which gives them control of the company. They will also have the option to acquire the other … Read more
Mobile is quickly becoming the dominant factor in marketing, and a new survey is making this even clearer than ever. The survey, conducted by YesMail, found that the ROI for emails that are opened on mobile devices including smartphones and tablets has gone up by about 70% over the past year. At the same time, … Read more
Heather Vale of Performance Marketing Insider talks with Rob Huey, CEO of Xverify, about their data verification services as well as their other brands, email service provider Adopia and affiliate network Clickso. In this interview at LeadsCon in Las Vegas, find out what kind of real-time email verification you can do with Xverify, what “alert … Read more
On February 26, 2015, the Maryland Court of Special Appeals held that a “from” e-mail address leading to an unmonitored mailbox was not false or misleading information about the origin or transmission path of the e-mail (Walton v. Network Solutions, Md. Ct. Spec. App., No. 1317, 2/26/15). Here, the plaintiff alleged Network Solutions Inc. violated the Maryland Commercial Electronic … Read more
I hate when these Work-At-Home scams enter the performance marketing arena and even more when they claim that they are “hiring” people. This particular guy refused to answer questions about his company, where he is registered, what his employer ID was in the State and any other questions. These are all scams, none of them … Read more
Digital marketing today has an almost endless number of different channels available to help get your brand in front of potential customers. Some are well established such as search and email marketing. Others are really starting to get settled into the scene, like social media marketing. Others, like video, are extremely hot right now, but … Read more
On December 18, 2014 in the matter of ZooBuh, Inc. v. Williams et al., the U.S. District Court for the District of Utah ruled that electronic mail messages sent via a company’s servers by a third party, without the latter’s knowledge, did not create minimum contacts to establish general or specific jurisdiction. ZooBuh Inc. is … Read more
One night, I decided to order a pizza. After blankly staring at my PPC analytics for hours, tricking myself into thinking I could somehow get more creative in 130 characters, I searched for delivery and saw something that looked like this… Now, if I’m being honest, I wanted pizza so badly, I didn’t pay attention … Read more
The case is Roslowski et al. (“Plaintiffs”) v. Guthy-Renker LLC (“Guthy”). The gravamen of the allegations were that Guthy sent Plaintiffs unsolicited commercial email advertisements which, instead of identifying the sender as Guthy, indicated the sender was “Proactiv Special Offer,” “Wen Hair Care,” “Proactiv Special Bonus Deal,” “Wen Healthy Hair,” “Wen by Chaz Dean,” “Proactiv … Read more
On October 10, 2014, a federal district court judge in the matter of Wagner v. Digital Publ’g Corp. ruled that a triable issue of fact on whether the “from” names, domain names and subject lines of four SPAM e-mails contained material misstatements precluded partial summary judgment on plaintiff’s state law claims. Plaintiff Christopher Wagner sued … Read more
A new report from Return Path has been released, and sheds important information about the deliverability of email marketing messages. While there has been a lot of changes to the email marketing industry over the past year, with Google implementing inbox tabs and more, the report finds that the deliverability rate has stayed largely level. … Read more