Closing Time
Let’s face it, it’s pretty easy to be a great leader and kind to others when things are going well. When sales are doubling or your company has raised millions of dollars, being positive, doing the right thing and keeping the troops motivated doesn’t take a lot of skill or effort. It’s when adversity hits … Read more
Art of Brevity
Last week was the deadline to turn in the draft of my next book, Outperform, which will be released next Fall and features the principles of capacity building in Friday Forward. Before submitting it, I was asked to cut about 1/3 of the content to get it to the targeted length. A key tip from my editor was … Read more
Practicing Distraction
I can say with confidence that I am probably the least popular person in my household this week. While there are likely a few reasons that I would be up for this distinction in any given week, I know for sure that it was my decision to turn on Apple’s new Screen Time function for myself … Read more
Why Cheap Affiliate Management Doesn’t Work
ADOTAS – More often than not, companies that are not happy with the state of their affiliate program and/or their manager are struggling for one reason: They’re not devoting enough time and resources to the management of the program. In an effort to keep the total costs of their affiliate program low, many companies nit-pick the … Read more
Need to Evaluate an Affiliate Program? Use a Tier Analysis
Marketing managers usually have a pretty good gut feel for their program costs. When it comes to affiliate, it is not uncommon for them to believe that their program is underperforming. Many believe that the overall cost of their affiliate program is too high, and that this cost is being driven in part by an … Read more
Cheap Affiliate Management Does Not Work
More often than not, companies that are not happy with the state of their affiliate program and/or their manager are struggling for one reason: they’re not devoting enough time and resources to the management of the program. In an effort to keep the total costs of their affiliate program low, many companies nit-pick the dollars … Read more