Many marketers who rely on search engines for traffic woke up from pleasant dreams, only to find themselves in the middle of a nightmare. Google has announced that they are expanding the secure search to all users (it was previously only with signed in and certain other searches). Searches which go through an HTTPS connection … Read more
Everyone knows that having a mobile website is essential to the success of just about any type of business. What many may be missing out on, however, is turning visitors on these mobile pages into actual customers. One of the best ways to do this is to feature your phone number prominently on the mobile … Read more
The NY Attorney General has settled with 19 SEO companies & small businesses which have agreed to pay more than $350,000 in combined fines. The settlement was the result of a year-long investigation into their marketing practices, including writing and promoting fake reviews of products. Writing reviews is a common practice in marketing, though the … Read more
Affiliate Summit, the premier affiliate marketing convention and tradeshow, has launched a promotion to see whether a member of the Affiliate Summit community is interested in getting a tattoo of the conference logo. The conference will provide an individual sporting a new tattoo of the Affiliate Summit conference logo with an All Access pass to … Read more
Jennifer Selleck introduces some simple methods to start Pay Per Click Campaigns (PPC). Paid advertising is one of the most effective ways to get highly-targeted traffic to any type of site. If, however, you’re not taking the time to find and attract only the type of visitors you’re looking for, it can be a waste … Read more
With all the excitement coming out concerning the launch of the new iPhone 5C and 5S there has been no shortage of news articles and stories about all the great features. One significant change (especially for marketers) that hasn’t gotten quite the press it deserves is the fact that Siri’s default search engine has changed … Read more
The third and fourth largest search engines in China have joined forces to attempt to improve their standings in the large Chinese search market. The deal, which is quite similar to the arrangement between Microsoft and Yahoo, will help these two search engines remain relevant in the market. Sohu’s Sogou search engine, which gets 8.9% … Read more
The US Fourth Circuit Court of Appeals ruled that “Liking” something on Facebook is considered a form of speech, and is protected by the First Amendment of the US Constitution. The case which prompted this ruling was originally filed in 2011 as a wrongful termination case. Sheriff’s deputies were fired after they went on Facebook … Read more
The Performance Marketing Association Compliance Council has recently published an in depth white paper and guide on evaluating network compliance. Compliance plays an integral role for anyone operating any type of online marketing program today, and with ongoing legal cases being seen regularly, it is only expected to have a larger role in the future. … Read more
If you are a CPA or Affiliate Network and you are not using a redirect service, you are missing out on easy money that can be made from your international and other traffic that doesn’t result in a lead. If you aren’t using it, tons of traffic is disappearing into nowhere and not making any … Read more
Adscend Media is seeking a dedicated and motivated individual located in the Austin, TX area to join our advertiser management and sales team. The primary function of your role will be to manage and grow our existing global advertiser base. The job will be performed remotely from your home, however will require meetings locally from time … Read more
Jennifer Selleck interviews Jason Zeller of Publishers Clearing House at Affiliate Summit East about their new affiliate network. This new network is really focused about working with more and more websites that couldn’t run the PCH program in the past.It took a few months for PCH execs, who were new to the affiliate space, to … Read more
According to a report from USA Today, Google is developing an anonymous identifier, which will be used for advertising. This ID, currently known as the “AdID” would replace the use of cookies, which are commonly used by brands today. Advertising networks currently access these cookies to see what types of things users have been browsing, … Read more
Microsoft announced that it was beginning the process of rolling out some significant change to their Bing search engine. The changes start with a new logo, which is designed to better link the search engine to Microsoft’s other products including the Xbox and the traditional Microsoft logo. Microsoft is attempting to develop a “one Microsoft” … Read more